The Two Spanish-Language Leaders will Exchange Entertainment and News Content to Further Increase Audience Size and Engagement
NEW YORK – Univision Interactive Media, Inc., the digital division of the Univision Communications Inc., the leading Spanish-language media company in the United States, announced it has partnered with impreMedia Digital, LLC to exchange content across their online and mobile networks in the U.S. impreMedia is a leader in providing Hispanic news and information in the U.S. in online and print. Content sharing has already begun, with full deployment expected later this year. The deal encompasses a wide array of local and national entertainment and news feeds, as well as original articles refreshed on a daily basis.
“Univision is committed to delivering the best experience possible to our audiences across our suite of market-leading television, radio and digital assets by super-serving their needs,” said Kevin Conroy, president of Univision Interactive Media, Inc. “Partnering with impreMedia enables us to both broaden our reach by distributing our content to a wider audience and enhancing our offering with high quality, relevant, and locally targeted content as well.”
“For impreMedia, this agreement constitutes an historical step that emphasizes our commitment to keep the Hispanic community informed with quality content,” said Arturo Duran, CEO of impreMedia Digital, LLC. “We provide strong and accurate local content to Latinos across the U.S. through our print, online and mobile platforms increasing the size of our audiences. In this sense, our alliance with a strong partner like Univision Interactive Media allows us to broaden our reach to those local communities and further disseminate our rich content offering.”
On the music front, Univision Interactive Media will provide impreMedia with a feed from Lo Ultimo, Univision.com’s exclusive destination for the latest in music. impreMedia will showcase articles, video clips and pictures from Lo Ultimo on their national and local music sites part of the impre.com network (www.impre.com).
The partners will also exchange a wealth of news content. Univision Interactive Media’s national Noticias (News) site will showcase headlines from impreMedia’s popular publication, La Opinión (www.laopinion.com). Local news content will feature the latest headlines tailored to specific markets and will include the following properties:
Univision Interactive Media’s TV and AM Radio station sites for Los Angeles, New York, Chicago and Houston
impreMedia’s La Opinión (Los Angeles, www.laopinion.com); El Diario La Prensa (New York, www.eldiariony.com); Hoy New York (New York, www.hoynyc.com); La Raza (Chicago, www.laraza.com); El Mensajero (San Francisco, www.elmensajero.com); and Rumbo (Houston, www.rumbonet.com)
As Univision.com celebrates its 10th anniversary this year, Univision Interactive Media is marking a decade of serving online and mobile Hispanics with premier Spanish-language sites, products and programming not found anywhere else. Today Univision Interactive Media includes Univision.com (www.univision.com), the premier Spanish-language Internet destination in the U.S., and Univision Móvil, the industry’s most comprehensive Spanish-language suite of mobile offerings.
About Univision Interactive Media, Inc.
Univision Interactive Media, Inc. is the digital division of Univision Communications Inc., the premier Spanish-language media company in the United States. Univision Interactive Media, Inc. includes Univision.com (www.univision.com), the premier Spanish-language Internet destination in the U.S., and Univision Móvil, the industry’s most comprehensive Spanish-language suite of mobile offerings. Univision Communications Inc. also owns and operates Univision Network, the most-watched Spanish-language broadcast television network in the U.S. reaching 95% of U.S. Hispanic Households; TeleFutura Network, a general-interest Spanish-language broadcast television network, which was launched in 2002 and now reaches 85% of U.S. Hispanic Households; Galavisión, the country’s leading Spanish-language cable network; Univision Studios, which produces and co-produces telenovelas, reality shows, dramatic series and other programming formats for all of the Company’s platforms; Univision Television Group, which owns and operates 64 television stations in major U.S. Hispanic markets and Puerto Rico; Univision Radio, the leading Spanish-language radio group which owns and/or operates 68 radio stations in 16 of the top 25 U.S. Hispanic markets and 5 stations in Puerto Rico. Univision Communications also has a 50% interest in TuTv, a joint venture formed to broadcast Televisa’s pay television channels in the U.S. Univision Communications has television network operations in Miami and television and radio stations and sales offices in major cities throughout the United States.
For more information, please visit www.univision.net.
About impreMedia
ImpreMedia is the No. 1 Hispanic News and Information Company in the U.S. in Online and Print. ImpreMedia’s multi-platform offerings range from Online to Video, Widgets, Social Media, Mobile, Audio and Print and encompass 97 products on 7 platforms, including the portal www.impre.com and its McClatchy and Atlanta Latino partners. 31.5% of all U.S. Hispanic adults use an impreMedia network product. The network is also the nation’s largest Hispanic newspaper publisher with newspapers in the top 7 U.S. Hispanic markets, reaching 17 markets total and representing 64% of the U.S. Hispanic population. Its leading publications include La Opinión in Los Angeles and El Diario La Prensa in New York. ImpreMedia portals and publication websites are: www.impre.com, www.imprerewards.com, www.lavibra.com, www.impreautos.com, www.laopinion.com, www.eldiariony.com, www.hoynyc.com, www.laraza.com, www.laprensafl.com, www.elmensajero.com, www.rumbonet.com, www.atlantalatino.com, www.vistamagazine.com, and www.contigola.com.
For more information, please visit www.impremedia.com.
