RESTON, VA – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, released its monthly comScore qSearch analysis of the U.S. search marketplace. In April 2010, Americans conducted 15.5 billion core searches, with Google Sites leading the market with 64.4 percent share of core searches conducted.
April 2010 U.S. Core Search Rankings
Google Sites led the U.S. core search market in April with 64.4 percent of the searches conducted, followed by Yahoo! Sites (up 0.8 percentage points to 17.7 percent), and Microsoft Sites (up 0.1 percentage points to 11.8 percent).
Both Yahoo! Sites and Microsoft Sites have experienced gains due in part to the introduction of new site navigation experiences that tie content and related search results together within several channels. These features provide search results to users as they navigate through topical content and meet comScore’s established criteria for counting search queries. Ask Network captured 3.7 percent of the search market, followed by AOL LLC with 2.4 percent.
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comScore Core Search Report*
April 2010 vs. March 2010
Total U.S. – Home/Work/University Locations
Source: comScore qSearch
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Core Search Entity Share of Searches (%)
Mar-10 Apr-10 Point Change
Apr-10 vs. Mar-10
Total Core Search 100.0% 100.0% N/A
Google Sites 65.1% 64.4% -0.7
Yahoo! Sites 16.9% 17.7% 0.8
Microsoft Sites 11.7% 11.8% 0.1
Ask Network 3.8% 3.7% -0.1
AOL LLC Network 2.5% 2.4% -0.1
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* Based on the five major search engines including partner searches and cross-channel searches. Searches for mapping, local directory, and user-generated video sites that are not on the core domain of the five search engines are not included in the core search numbers.
Americans conducted 15.5 billion searches in April, up slightly from March. Google Sites accounted for 10 billion searches, followed by Yahoo! Sites (2.8 billion), Microsoft Sites (1.8 billion), Ask Network (574 million) and AOL LLC (371 million).
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comScore Core Search Report*
April 2010 vs. March 2010
Total U.S. – Home/Work/University Locations
Source: comScore qSearch
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Core Search Entity Search Queries (MM)
Mar-10 Apr-10 Percent Change
Apr-10 vs. Mar-10
Total Core Search 15,427 15,532 1%
Google Sites 10,048 10,006 0%
Yahoo! Sites 2,605 2,752 6%
Microsoft Sites 1,802 1,829 1%
Ask Network 593 574 -3%
AOL LLC 380 371 -2%
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* Based on the five major search engines including partner searches and cross-channel searches. Searches for mapping, local directory, and user-generated video sites that are not on the core domain of the five search engines are not included in the core search numbers.
April 2010 U.S. Expanded Search Rankings
In the April analysis of the top properties where search activity is observed, Google Sites led the search market with 14.0 billion search queries, followed by Yahoo! Sites with 2.8 billion queries and Microsoft Sites with 1.9 billion. Amazon Sites experienced sizeable growth during the month with an 8-percent increase to 245 million searches, rounding off the top 10 ranking.
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comScore Expanded Search Query Report
April 2010 vs. March 2010
Total U.S. – Home/Work/University Locations
Source: comScore qSearch
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Expanded Search Entity Search Queries (MM)
Mar-10 Apr-10 Percent Change
Apr-10 vs. Mar-10
Total Internet 23,866 23,658 -1%
Google Sites 14,252 13,996 -2%
Google 10,547 10,556 0%
YouTube/All Other 3,705 3,440 -7%
Yahoo! Sites 2,689 2,839 6%
Yahoo! 2,676 2,827 6%
All Other 13 12 -8%
Microsoft Sites 1,862 1,883 1%
Bing 1,604 1,575 -2%
Microsoft/All Other 258 308 19%
Ask Network 742 719 -3%
ASK.COM 332 327 -2%
MyWebSearch.com/ All Other 410 392 -4%
craigslist, inc. 664 685 3%
eBay 659 641 -3%
Facebook.com 647 624 -4%
AOL LLC 594 604 2%
AOL Search Network 319 302 -5%
MapQuest/All Other 275 302 10%
Fox Interactive Media 406 312 -23%
MySpace 402 309 -23%
All Other 4 3 -25%
Amazon Sites 226 245 8%
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About comScore
comScore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world and preferred source of digital marketing intelligence. For more information, please visit www.comscore.com/companyinfo.
