comScore Releases April 2010 US Search Engine Rankings

RESTON, VA – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, released its monthly comScore qSearch analysis of the U.S. search marketplace. In April 2010, Americans conducted 15.5 billion core searches, with Google Sites leading the market with 64.4 percent share of core searches conducted.

April 2010 U.S. Core Search Rankings

Google Sites led the U.S. core search market in April with 64.4 percent of the searches conducted, followed by Yahoo! Sites (up 0.8 percentage points to 17.7 percent), and Microsoft Sites (up 0.1 percentage points to 11.8 percent).

Both Yahoo! Sites and Microsoft Sites have experienced gains due in part to the introduction of new site navigation experiences that tie content and related search results together within several channels. These features provide search results to users as they navigate through topical content and meet comScore’s established criteria for counting search queries. Ask Network captured 3.7 percent of the search market, followed by AOL LLC with 2.4 percent.

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comScore Core Search Report*
April 2010 vs. March 2010
Total U.S. – Home/Work/University Locations
Source: comScore qSearch
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Core Search Entity   Share of Searches (%)
Mar-10    Apr-10    Point Change
Apr-10 vs. Mar-10
Total Core Search    100.0%    100.0%       N/A
Google Sites          65.1%     64.4%      -0.7
Yahoo! Sites          16.9%     17.7%       0.8
Microsoft Sites       11.7%     11.8%       0.1
Ask Network            3.8%      3.7%      -0.1
AOL LLC Network        2.5%      2.4%      -0.1
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* Based on the five major search engines including partner searches and cross-channel searches. Searches for mapping, local directory, and user-generated video sites that are not on the core domain of the five search engines are not included in the core search numbers.

Americans conducted 15.5 billion searches in April, up slightly from March. Google Sites accounted for 10 billion searches, followed by Yahoo! Sites (2.8 billion), Microsoft Sites (1.8 billion), Ask Network (574 million) and AOL LLC (371 million).

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comScore Core Search Report*
April 2010 vs. March 2010
Total U.S. – Home/Work/University Locations
Source: comScore qSearch
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Core Search Entity   Search Queries (MM)
Mar-10    Apr-10    Percent Change
Apr-10 vs. Mar-10
Total Core Search    15,427    15,532        1%
Google Sites         10,048    10,006        0%
Yahoo! Sites          2,605     2,752        6%
Microsoft Sites       1,802     1,829        1%
Ask Network             593       574       -3%
AOL LLC                 380       371       -2%
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* Based on the five major search engines including partner searches and cross-channel searches. Searches for mapping, local directory, and user-generated video sites that are not on the core domain of the five search engines are not included in the core search numbers.

April 2010 U.S. Expanded Search Rankings

In the April analysis of the top properties where search activity is observed, Google Sites led the search market with 14.0 billion search queries, followed by Yahoo! Sites with 2.8 billion queries and Microsoft Sites with 1.9 billion. Amazon Sites experienced sizeable growth during the month with an 8-percent increase to 245 million searches, rounding off the top 10 ranking.

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comScore Expanded Search Query Report
April 2010 vs. March 2010
Total U.S. – Home/Work/University Locations
Source: comScore qSearch
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Expanded Search Entity          Search Queries (MM)
Mar-10    Apr-10    Percent Change
Apr-10 vs. Mar-10
Total Internet                  23,866    23,658       -1%
Google Sites                    14,252    13,996       -2%
Google                      10,547    10,556        0%
YouTube/All Other            3,705     3,440       -7%
Yahoo! Sites                     2,689     2,839        6%
Yahoo!                       2,676     2,827        6%
All Other                       13        12       -8%
Microsoft Sites                  1,862     1,883        1%
Bing                         1,604     1,575       -2%
Microsoft/All Other            258       308       19%
Ask Network                        742       719       -3%
ASK.COM                        332       327       -2%
MyWebSearch.com/ All Other     410       392       -4%
craigslist, inc.                   664       685        3%
eBay                               659       641       -3%
Facebook.com                       647       624       -4%
AOL LLC                            594       604        2%
AOL Search Network             319       302       -5%
MapQuest/All Other             275       302       10%
Fox Interactive Media              406       312      -23%
MySpace                        402       309      -23%
All Other                        4         3      -25%
Amazon Sites                       226       245        8%
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About comScore
comScore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world and preferred source of digital marketing intelligence. For more information, please visit www.comscore.com/companyinfo.