Powered by Radian6, New Monitoring Solution Allows Marketers to Measure What Consumers are Saying about their Brands across Digital Media
RESTON, VA – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, announced the introduction of comScore Social Analytix™, a social media intelligence service for comScore clients, powered by the Radian6 social media monitoring and engagement platform.
The service will provide clients with detailed, real-time insights based on what consumers are saying about their brands and products on the web. The Radian6 technology, which operates independent of the comScore global consumer panel, captures mentions across more than 150 million social media sources worldwide including blogs, discussion boards, video and image sharing sites and popular social networking sites like Facebook, Twitter, MySpace and LinkedIn Answers.
“The emergence of social media in the past few years has helped usher in the era of the digital consumer, where one’s brand equity increasingly relies on what people are saying about it in the digital environment,” said Steve Dennen, comScore Vice President. “comScore Social Analytix leverages Radian6’s leading social monitoring technology to help us provide our clients with enhanced insights into an increasingly critical variable in the marketing mix equation: consumer word-of-mouth.”
comScore Social Analytix will enable clients to:
· Monitor consumer-generated word-of-mouth brand mentions and gauge consumer sentiment toward their brands, products and/or competitors
· Listen and respond quickly to potential customer service issues as they arise
· Help identify key social media influencers, reach out to them and form strong relationships with their customers
· Engage with social media users and scale listening and response across their organization
· Track the lifecycle of campaigns, announcements and communication efforts
“At Radian6, we built our platform to analyze not only social media conversations, but also the metrics of the social web. We are excited to team up with comScore, a recognized global leader in measuring the digital world,” said David Alston, Vice President of Marketing & Community, Radian6. “Both companies share a common view around the value of measurement and are leaders in their respective markets. We look forward to providing customers with industry-leading solutions leveraging the unique strengths of each company.”
For more information about comScore Social Analytix, please email learnmore@comscore.com.
About comScore
comScore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world and preferred source of digital marketing intelligence. For more information, please visit www.comscore.com/companyinfo.
