CONTEXTWEB Changes Name of Largest Independent Ad Exchange to Focus and Simplify the CONTEXTWEB Brand
NEW YORK – CONTEXTWEB, Inc., which created the ADSDAQ Ad Exchange, the largest independent ad exchange, has changed the name of that exchange to CONTEXTWEB Ad Exchange.
“Dropping the ADSDAQ sub-brand helps to minimize confusion in a very complicated market and enables CONTEXTWEB to speak in a unified voice,” said CONTEXTWEB CEO Tim Murray. “Our superior contextual analysis platform is at the heart of everything we do for both publishers and advertisers. We categorize every page of more than 11,000 publishers in real time, offering advertisers a brand safe environment at scale. When advertisers and publishers are looking for the ad exchange that delivers results, they should come straight to CONTEXTWEB, without being confused by multiple brands.”
CONTEXTWEB’s patent-pending technology is the industry’s only real-time platform that can contextually target ads to the most motivated potential customer in under 20 milliseconds. CONTEXTWEB aggregates and targets audiences across short and long tail websites, resulting in a unique footprint.
– Audiences can be targeted by data, behaviors and categories of interest to deliver the most relevant ad – every time
– Sophisticated placements, such as “above the fold,” are readily available
– Each page’s content is understood and classified in real time, every time, before an ad is served to deliver pre-emptive, brand-safety
– Campaigns are measured & optimized, and relevant insights are provided to maximize results.
– Publishers receive high quality ads at fair CPMs.
The CONTEXTWEB Ad Exchange remains the only ad exchange that gives complete control to both advertisers and publishers. Today, the company unveiled a new logo and website with enhanced features for buyers and sellers at: www.contextweb.com.
About CONTEXTWEB, Inc.
CONTEXTWEB is the largest independent ad exchange in the world and the only online ad exchange where both advertisers and publishers enjoy complete control. The CONTEXTWEB Ad Exchange works with more than 12,000 ad buyers and ad sellers every day. Using page-level, real-time contextual technology CONTEXTWEB delivers unique audiences, at scale, in a brand-safe environment and ranks among the top 20 ad-supported properties according to comScore.
CONTEXTWEB’s investors include leading venture capital firms Draper Fisher Jurvetson (“DFJ”), DFJ Gotham Ventures, DFJ New England, Updata Partners and Investor Growth Capital. For more information, please visit: www.contextweb.com.
