Jumptap doubles size of patent portfolio in less than a year
CAMBRIDGE, MA – Jumptap, the leader in targeted mobile advertising, announced that it has been awarded its 14th patent issued by the United States Patent Office. The patent, #7,970,389, is titled “Dynamic Bidding and Expected Value.”
Jumptap’s patent portfolio, which has grown by eight new patents in the past 12 months, covers targeted advertising on mobile devices – including phones and tablets – powered by data such as demographic, geographic, behavioral, contextual, and transactional information. As such, Jumptap believes the portfolio is fundamental to the operations of any mobile advertising business that seeks to use data for targeting. The complete list of the company’s patents is available on its web site at http://www.jumptap.com/intellectual-property.
The latest patent awarded to Jumptap is related to a computer-implemented method for positioning targeted sponsored content on a mobile communication facility, the method comprising the steps of:
– Receiving data corresponding to a transaction event having occurred via the interaction of a user with the mobile communication facility, wherein the transaction event includes transmission of data representative of a first product or a first service being purchased by the user;
– selecting advertising content based at least upon a relevance between an advertisement for a second product or a second service and the purchased first product or first service in the transaction event, wherein the relevance is further based on information relating to compatibility of the advertising content, second product, or second service with the mobile communication facility; and
– presenting the selected advertising content on a display of the mobile communication facility.
“As mobile advertising becomes more driven by technology and marketers seek more effective targeting, Jumptap is uniquely positioned to deliver the most effective methods of reaching key audiences,” said George Bell, CEO of Jumptap. “Jumptap’s impressive roster of 14 patents demonstrates our commitment to technological leadership, and has been an integral aspect of our dynamic growth. We look forward to continue driving innovation and engagement.”
The inventors of the patent are Jorey Ramer, Adam Soroca, and Dennis Doughty. The company currently has 70 published patent applications and anticipates additional patent awards over the coming quarter.
About Jumptap
Jumptap is the leader in targeted mobile advertising. With an unmatched portfolio of technology patents, Jumptap’s data-driven solutions deliver the highest ROI for advertisers, and the best yield for publishers, across multiple platforms. The company partners with digital and media agencies, publishers, wireless carriers and brand advertisers, to deliver an array of mobile advertising solutions. For more information, visit www.jumptap.com or follow us on twitter.com/jumptap.
