Appointment will Increase Engagement with European Organisations and Bring Extensive Local Experience to comScore Clients
London, UK – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today announced that Laurence Bird is joining the comScore team in London as senior research director for the EMEA region. This newly created position will further increase comScore’s aim for accountability and transparent research methodologies, as well as supporting comScore’s clients. Her extensive experience in research spans over 15 years at leading organisations in the media industry including highly relevant knowledge gained from working at international publishers such as CNN and Disney.
“We are very pleased to welcome Laurence Bird, with her strong reputation and experience, to our research team and our growing London office. In her capacity as senior research director Laurence will be responsible for presenting comScore’s research methodologies and reflecting European demands.” said Mike Read, SVP and managing director for comScore Europe.
From her time as head of strategic planning and research at IAB UK and board member of IAB Europe, Laurence has in-depth knowledge of working with the leaders of the digital industry throughout Europe.
Laurence was educated in France and earned her executive MBA in Strategy, Brand Management and Entrepreneurship from Imperial College London.
About comScore
comScore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world and preferred source of digital business analytics. For more information, please visit www.comscore.com/companyinfo.
