IAB Secures Two Billion Impressions for ‘Your AdChoices’ Consumer Education Campaign

Succeeds in Bringing Online Leaders Together in Landmark Support of DAA & Industry Self-Regulation

After mounting a comprehensive initiative to support the Digital Advertising Alliance (DAA) and its new “Your AdChoices” consumer education campaign, the Interactive Advertising Bureau (IAB) announced that it has hit a major milestone, securing two billion committed impressions for this pro bono promotional effort. Network Advertising Initiative (NAI) has also partnered with DAA to boost the campaign’s visibility.

Aimed to build more trust among internet users by explaining how online advertising works, “Your AdChoices” was created by the DAA along with MRM, a McCann Worldgroup company. Building upon IAB’s “Privacy Matters” campaign two years ago, this new industry campaign explains the benefits of online marketing communications, offers solutions for legitimate privacy concerns, directs consumers toward additional resources, and effectively demystifies the web.

“In the wake of last Thursday’s ‘Do Not Track’ announcement from Microsoft, a consumer education campaign like ‘Your AdChoices’ is more critical than ever,” said Randall Rothenberg, President and CEO, IAB. “Both the DAA and IAB believe that the best way to provide the most compelling user experiences digitally is to empower them to make their own choices. Moreover, this outpouring of support from our members points to a larger ecosystem recognition that the best way to keep our industry free of unwanted regulation is to directly support the needs and concerns of the people who rely on it.”

Donations of inventory came from numerous IAB members, including 700 million impressions from Rubicon and 310 million impressions from 24/7 Media. Other IAB members stepped up and gave generously include: AdGent Digital, Ad Monsters, BlogHer, Business Insider, Buzz Media, Collective Media, Cox Media, Discovery Digital Media, Electronic Arts, Everyday Health Inc., Federated Media, Google, Kelley Blue Book, Microsoft, Netmining, OpenX, Slate, WeatherBug, WhitePages, Yahoo!, and Ziff-Davis. In addition, ADTECH has agreed to handle ad serving, and UM will handle media management and optimization.

IAB is still actively seeking donations for the campaign. To learn more, please contact [email protected].

About the IAB

The Interactive Advertising Bureau (IAB) is comprised of more than 500 leading media and technology companies that are responsible for selling 86% of online advertising in the United States. On behalf of its members, the IAB is dedicated to the growth of the interactive advertising marketplace, of interactive’s share of total marketing spend, and of its members’ share of total marketing spend. The IAB educates marketers, agencies, media companies and the wider business community about the value of interactive advertising. Working with its member companies, the IAB evaluates and recommends standards and practices and fields critical research on interactive advertising. Founded in 1996, the IAB is headquartered in New York City with a Public Policy office in Washington, D.C. For more information, please visit www.iab.net.

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