eXelate’s Data eXcellence Awards on August 1 in NYC Showcased Outstanding Success Stories and Client Results
New York, NY – Today, eXelate, the leading smart data and analytics engine powering smarter digital marketing decisions, announced five data eXcellence award winners in the following categories: agency, publisher, platform, partner and non-adtech. Each of the forward-thinking companies showcased how innovative uses of data can drive smarter business decisions at eXelate’s inaugural data eXcellence awards ceremony on August 1 in New York. The five winners, VivaKi, Nielsen Online Audience Segments – TV Viewing, x+1, Manta and Knewton, were selected by an esteemed panel of judges including Linda Abraham, co-founder, comScore; Andy Herz, director, customer relationship management, Verizon Wireless; Vikram Somaya, general manager, WeatherFX, The Weather Channel; Evangelos Simoudis, sr. managing director, Trident; and Mark Zagorski, CEO, eXelate.
“We created the data eXcellence awards to recognize our clients and those leveraging data to transform digital into an extremely relevant experience for consumers and an effective channel for marketers,” said Mark Zagorski, CEO of eXelate. “These five data eXcellence award winners stood out for their innovative use of data and proven results. They demonstrate that data continues to fuel smarter marketing decisions and enable a tailored digital experience for online consumers.”
“We are thrilled to be recognized by eXelate as a leader in data innovation,” said Philip Shih, director of audience strategy at VivaKi. “As the earliest agency-led programmatic buying platform, we always have our eye on the best data providers, and eXelate has risen to the top in terms of its wealth of in-market, household and purchase behavior data.”
“Innovation and quality have been cornerstones of Nielsen’s media business for decades,” said Andrew Feigenson, SVP, digital client service, Nielsen. “As consumers increasingly become platform agnostic, we are working hard to enable advertisers to connect with their audiences in smart, efficient ways. We appreciate this honor from eXelate and look forward to continuing to work together.”
“We’ve long recognized and extended the value of actionable data across paid and owned media channels in support of cross-channel programmatic marketing,” said John Nardone, CEO of [x+1]. “To be recognized for this effort and to be included in this company is an honor and a pleasure.”
“By combining eXelate’s massive reach with Manta’s unique insights on small businesses, Manta delivers a powerful targeting solution for advertisers,” said Dmitri Kazanski, director of ad operations at Manta. “As the largest online community for small businesses, Manta helps execute campaigns with great scale and precision to reach this highly influential audience. Manta is committed to helping small businesses grow by connecting them with partners that are also dedicated to their success.”
To learn more about the Data eXcellence Award winners, visit: http://blog.exelate.com/.
About eXelate
eXelate is the smart data company that powers smarter digital marketing decisions worldwide for marketers, agencies, platforms, publishers and data providers. eXelate’s smart data platform provides accurate, actionable, and agile data and analytics on online household demographics, purchase intent, and behavioral propensities. Through the collection of trillions of directly measured online data points and distribution partnerships with information leaders such as Nielsen, Nielsen Catalina, MasterCard Advisors, Bizo, and more, eXelate makes online, offline, and custom modeled data sets actionable across 700M online consumers worldwide. As members of the NAI, IAB, trustE, Council for Accountable Advertising, and Evidon’s Open Data Partnership, eXelate is a leader in privacy compliant advertising practices. For more information, please visit http://www.exelate.com or follow @eXelate.
