EINDHOVEN, Netherlands – FlxOne, an analytics and optimization startup that delivers groundbreaking insights and actions for real-time advertising, announced the launch of its platform.
“FlxOne is fast becoming an extension of our team. Together we’re building to get truly innovative solutions.”
Integrating with major Real-Time Bidding (RTB) platforms, FlxOne empowers industry leaders across the globe with the right technology to buy and sell ads more effectively. Companies specialized in real-time advertising need a set of tools to get actionable insights. FlxOne solves this problem by providing real-time analytics and optimization.
“Getting the right insights is an important first step,” says Matthijs Keij, CEO FlxOne. “But to maximize return on your advertising dollars, you need to take action upon those insights. While there are many analytics solutions, there is no technology that automatically optimizes performance on both the buy and sell side.”
Over the past months, FlxOne has worked very closely with clients improving the platform. SVP of Product at Bizo, Chris Mann, explained: “FlxOne is fast becoming an extension of our team. Together we’re building to get truly innovative solutions.”
Leaders in real-time advertising work with FlxOne because they offer more than cutting edge technology. A solid background in buying and selling media programmatically is what makes FlxOne stand out. “FlxOne’s combination of high-end technology and real-time advertising expertise helps us to do what we do best, maximize campaign performance,” added Ed Stevens, CEO Global Digital Markets.
FlxOne’s focus for 2014 is international expansion to accelerate growth. “Innovating with our clients is part of our core values. So next year we will open offices in New York and London,” concludes Keij.
About FlxOne
FlxOne empowers real-time advertising specialists with analytics and optimization technology to buy and sell ads more effectively. It’s the first platform to optimize performance automatically. At the core is a sophisticated cloud-based infrastructure crunching bid level data to deliver insights and actions. Led by a team of advertising experts with years of experience on the buy and sell side, FlxOne is the leader in analytics and optimization technology for real-time advertising.
