Jason Shao, Elise Neel, and Jim Ryan to Contribute Their Collective Experience to the Company’s Continuing Success
NEW YORK, NY – PlaceIQ, the company building more accurate audiences with location, time and real-world behavior, today announced that it has named Jason Shao as VP, engineering, Elise Neel as VP, data and insights, and Jim Ryan as RVP, sales. Shao, Neel, and Ryan are three of the latest additions to the PlaceIQ employee roster, which has increased by 50 names in 2013 — an overall growth rate of more than 370 percent. Each has been tasked with the efficient management of internal teams and processes that are responsible for successful customer campaigns. PlaceIQ currently has more than 30 positions open across sales, operations and engineering. In 2014, the organization plans to increase headcount further, doubling in size by year-end.
In his role as VP, engineering for PlaceIQ, Shao will manage the company’s engineering talent, technology, and systems. Previously, he served as VP, technology for PulsePoint, where he oversaw the creation and launch of one of the market’s first real-time bidding (RTB) exchanges. Shao and his team also integrated PulsePoint’s proprietary audience mapping technology across the company’s programmatic offerings, as well as led the development and adoption of the OpenRTB standard. He spent the early years of his career engineering technology solutions for CampusEAI and his alma mater, Rutgers University.
Neel, a highly respected industry expert with more than 12 years of executive leadership experience, will ensure PlaceIQ’s clients have the resources and tools that they need to transform marketing intelligence into global business results as VP, data and insights. In her previous position as SVP, sales for comScore’s Big Data platform, Digital Analytix, she and her enterprise sales team significantly expanded the business analytics revenue on behalf of companies like Adobe and IBM. Over the course of her career, Neel has grown global accounts like AOL, Disney, Home Depot, Target, Viacom, and Wal-Mart, and driven the type of client satisfaction that results in lifetime customers.
With a background in sales and identifying opportunities for brand advertisers with the mobile and wireless industry, Ryan joins PlaceIQ as RVP, sales in Detroit, Michigan, where he will supervise the sales team and customer service in that region. Previously, as RVP for Millennial Media, Ryan was responsible for multi-million dollar revenue generation across the company’s top-100 advertiser client base while overseeing the opening of a Detroit office. Prior to that, Ryan held customer, media, and partner-facing roles across agencies including Publicis, Starcom Worldwide, J. Walter Thompson, and Carlson Marketing Group. As an advocate of mobile advertising, Ryan was an early adopter of technology as a means to quantify advertising investments.
“PlaceIQ has scaled significantly as more major brands have begun to work with us this year to better understand and engage their target audiences by leveraging our technology,” said Duncan McCall, CEO and co-founder of PlaceIQ. “Jason, Elise, Jim, and all of the valuable employees whom we’ve brought on represent our inside-out approach to ensuring that we continue to deliver for our clients and are prepared for an even more successful 2014.”
