comScore to deliver validated Campaign Essentials (vCE) to all of Publicis Groupe through VivaKi’s Data Platform, SkySkraper(TM)
RESTON, Va. — VivaKi and comScore announced a preferred data partnership that will bring enhanced viewability and audience validation into SkySkraper, the Publicis Groupe big data platform operated by VivaKi. As a SkySkraper Connect partner, comScore will make its validated Campaign Essentials(TM) (vCE) available globally to all Publicis Groupe companies through a single point of entry.
Publicis Groupe, including the company’s programmatic media buying platform Audience On Demand (AOD), will benefit from vCE’s enhanced campaign optimization and analysis, including real-time display and video campaign measurement. This partnership is an extension of a relationship that was brokered between VivaKi and comScore in August 2012 to seek greater ad viewability metrics for marketers. vCE ensures ad engagement and on-target campaign delivery while minimizing wasted spend. It also promotes brand safety, a key priority for AOD.
“We are pleased to partner with VivaKi to expand viewability measurement and validate audience delivery for its digital display and video campaigns across Publicis Groupe,” said Serge Matta, President of comScore. “By making vCE a ‘SkySkraper Connect’ partner, AOD, Publicis agencies and their clients will all benefit from improved accountability, more granular insights, and the ability to optimize campaigns in real-time.”
“The comScore partnership exemplifies our company’s commitment to leverage the world’s best technology and data providers to the benefit of our holding company agencies and their clients,” said Frank Voris, CEO of VivaKi. “Through SkySkraper and the SkySkraper Connect partners, we can efficiently deliver the richest available data feeds to our agencies and AOD through a single source. SkySkraper does the infrastructural heavy lifting so the agency teams can focus on the analytic work that drives client results.”
About VivaKi and SkySkraper
Part of Publicis Groupe (Euronext Paris Exchange: FR0000130577; and part of the CAC 40 index), VivaKi was established in 2008 to propel the digital transformation and expertise of the Groupe and its agencies. Today we are the global leader in digital advertising solutions, working with the world’s leading organizations to help them navigate the evolving and chaotic media landscape.
VivaKi owns and operates SkySkraper, a powerful, centralized data service that performs the data collection and storage functions for Audience on Demand(TM) and Publicis Groupe agencies. In pursuit of the world’s most robust, secure, useful data, VivaKi verifies SkySkraper data providers and designates them as “SkySkraper Connect” partners, enabling them to deliver data feeds to all of Publicis Groupe through a single point of entry. To date, 16 data partners have been verified, including Google, MediaMath, Marin, Turn, Videology.
Visit us online at www.vivaki.com or follow us on Twitter: @VivaKi.
comScore, Inc. (NASDAQ: SCOR) is a global leader in digital measurement and analytics, delivering insights on web, mobile and TV consumer behavior that enable clients to maximize the value of their digital investments. For more information, please visit www.comscore.com/companyinfo.
SOURCE comScore, Inc.