Taykey Expands Leadership Team with Three New Strategic Hires

New Product, Partnerships and Sales Executives Help Taykey Prepare for Growth in 2014

NEW YORKTaykey, the leading provider of dynamic media solutions for real-time advertising, today announced the appointment of three new senior executives: Alya Adelman as Vice President of Product; Geordie Holbert as Vice President of Strategic Partnerships; and Dan Hurwitz as Senior Vice President of Sales. Following a year of strong revenue growth and new funding, these appointments will help fuel the company’s efforts to double its team by the end of 2014 and drive adoption of real-time advertising as a critical component of every media plan.

“Taykey is well-poised to establish the vital role that real-time advertising should play in every media plan,” said Amit Avner, CEO, Taykey. “A big part of that will be educating the industry, which is why it’s so crucial that we bring experienced industry leaders onto our team. I am confident that each of these new executives will bring valuable market insight to help further Taykey’s presence in the advertising industry.”

As VP of Product, Alya Adelman will work closely with the sales and engineering teams to ensure the consistent and rapid release of new product features, and improve the ability of Taykey’s Dynamic Media Platform to meet media buyers’ evolving needs. Alya comes to Taykey with deep roots in the media and advertising technology industries, including previous positions at InterClick (now owned by Yahoo!), Tacoda (now owned by AOL) and Operative.

As VP of Strategic Partnerships, Geordie Holbert will boost Taykey’s business development efforts by nurturing existing partnerships with Facebook, Google and Twitter, and by seeking out new partnerships with publishers and advertising agencies. Geordie previously held positions at Starfish Software, Motorola, Intellisync (now owned by Nokia), Verisign and Velti.

As SVP of Sales, Dan Hurwitz will drive the company’s global sales efforts. Dan was previously the chief media officer at MapMyFitness, Inc., where he oversaw the company’s entire advertising sales operations. He has also held positions at JiWire, AudienceScience, Sirius XM Satellite Radio, AOL and NBC Internet.

About Taykey

Taykey, founded in 2009 and based in New York and Israel, is backed by funding from Sequoia Capital, SoftBank Capital, Marker and Tenaya Capital. Taykey’s mission is to make brands more real-time by delivering ads based on what is topical for their audiences. Taykey’s patent-pending technology harnesses deep insight into content as it emerges across various social media platforms to identify audiences’ real-time interests. Using real-time data and an innovative, patent-pending algorithm, Taykey’s media buying platform helps brands deliver advertising more effectively.