Adform, a provider of digital advertising solutions, has been chosen as an exclusive partner for Ziff Davis to accelerate its rich media business. The partnership confirms Adform as Ziff Davis‘s mandatory priority vendor in the UK market, and opens the door for Adform’s rich media offering in other Ziff Davis markets.
Adform provides technical support, service and production for all rich media formats in use today, including the IAB Rising Stars, on any device. For several years, the company developed rich media ads for IGN Entertainment, a leader in video games. After Ziff Davis, Inc. acquired IGN Entertainment, the company decided to continue with Adform as its rich media provider for the whole group.
“IGN Entertainment was our most exciting client creatively, the client that all our production team wanted to work with, that allowed us entries to the IAB creativity awards,” says Jenny Stanley, European Rich Media Sales Director at Adform. “With the Ziff Davis partnership under our belt, we will be able to serve the extra sites through the whole group, partner with new agencies, and execute even more creative solutions, which in return will maximise engagement, effectiveness and ultimately return for advertisers.”
Ziff Davis embraces an amazing variety of creative formats to reach high engagement metrics. “We are delighted to have Adform as our chosen media partner – we’ve had some fantastic successes with them and we look forward to working more closely on many more briefs,” adds Adam Hopkinson, Commercial Director at Ziff Davis.
About Adform
Adform is a premier partner for media agencies, trading desks, advertisers and publishers, offering the world’s only programmatic brand-led media platform to support all aspects of multi-screen brand advertising.
Adform’s end-to-end ad tech stack closes the loop by integrating media planning, buying, optimisation and reporting into one place covering a full-featured Demand Side Platform, Rich Media and Ad Serving.
Adform was established 2002 in Denmark and now has offices in 14 countries including the US, United Kingdom, Germany, Sweden, Denmark, Norway, Finland, Spain, Italy, Netherlands, Belgium, Czech Republic, Lithuania and Belarus.
Visit http://www.adform.com for more information or follow us on Twitter www.twitter.com/adforminsider.
