Ad-Juster Integrates Directly into DFP’s New Sales Management Tool (the “new DSM”) – White Paper

Ad JusterAd-Juster integrates directly into DFP’s new Sales Management Tool (the “new DSM”) to automatically push third party delivery metrics directly into DFP Reconciliation for the purposes of billing and reconciliation (B&R).

How It Works

The Ad-Juster Publisher’s Dashboard collects and correlates local and third party delivery metrics throughout the month. At the beginning of each month, Ad-Juster populates third party volume data for the previous month directly into DFP Reconciliation. At this point, users can log into DFP and view the Reconciliation report in their Finance tab and complete the reconciliation process.

Ad-Juster Collection of Delivery Data

Once Ad-Juster collects the data from the local and third party ad servers, Ad-Juster will create mappings between the local side creatives and the third party creatives. A mapping is a reconstruction of the delivery chain, so that the local and third party deliver metrics can be compared and properly reconciled. This data is made available in reports through the Ad-Juster user interface, the Ad-Juster API and the integration to DFP Reconciliation.

Setting the Third Party Billable Source in DFP Sales Management

In some cases, a creative may deliver multiple third party creatives, or a third and fourth party creative. An example of this would be a third party rich media creative delivering a fourth party tracking tag. In these cases, the billable creative may be either the third party rich media or the fourth party tracker, depending on the contract. To ensure the proper set of third party metrics are uploaded in the reconciliation report, users can set the third party billable source at the proposal and proposal line item levels in DFP Sales Management.

Month End Reconciliation Process

At the beginning of the month, Ad-Juster will generate a reconciliation report for the previous month’s third party delivery data which is automatically uploaded into DFP Reconciliation. Data will be uploaded only for those lines where the reconciled status is set to Draft or Retracted.Once this data has been uploaded, Ad-Juster will send an email notification and the Reconciliation report in DFP will have third party metrics. Specifically, Ad-Juster fills in the “Third-party volume” with the billable third party numbers and the “Comments” with the 3rd party source(s). In DFP Reconciliation, users can review the numbers from both, local and third party servers, as well as discrepancy rates for each line item.

Best Practices

To read the rest of the white paper  and see the best practices on minimizing the corrections needed during the reconciliation process please follow the link: .