Global Agency Will Help Create Industry Standards for Native Advertising
SANTA MONICA, Calif. – MGID, a pioneering global native advertising company specializing in entertainment and lifestyle publishing verticals, announced that the Interactive Advertising Bureau (IAB) has approved its application for membership. MGID plans to help IAB create best practices for native advertising within the paid media and content marketing industries.
“We are certain that our new partnership with IAB will enable us to make a substantial and long-term contribution into the development and standardization of native advertising.”
Participation in IAB, following MGID’s recent move of its headquarters to Los Angeles, reflects MGID’s growth strategy. The firm plans to participate actively in IAB conferences and committees. Additionally, MGID will benefit from tremendous research, resources and marketing opportunities.
“We’ve witnessed native advertising’s dramatic entry into the marketplace and know firsthand of its tremendous potential, but as with any new and prominent technology, it needs time to mature and become a perfect solution for publishers, advertisers and consumers,” said Sergey Denisenko, COO, MGID. “We are certain that our new partnership with IAB will enable us to make a substantial and long-term contribution into the development and standardization of native advertising.”
MGID created the technology for the first native advertising network in 2008. Since then, the agency has grown to be a global leader in the space with more than 3,000 publisher partners. MGID offers more than 50 categories of subject matter and generates more than 90 million authentic, unique visitors monthly. MGID’s proprietary native advertising content-driven platform connects thousands of websites with millions of people annually, servicing publishers, advertisers and consumers.
About MGID
MGID, established in 2008, was one of the first native advertising companies worldwide. Today, the global advertising partner promotes billions of news stories and goods daily, offering marketing solutions for advertisers, affiliate marketers, online stores, webmasters, web marketers, brand managers, performance-driven media buyers and publishers. A trusted partner, MGID drives relevant, genuinely interested visitors to its customer’s websites, increasing traffic and providing increased revenue.
MGID’s U.S. Headquarters are located in Santa Monica, Calif. For more information, see http://mgid.com
