Represents a 17% Rise Year-Over-Year, According to IAB Internet Advertising Revenue Report Figures
NEW YORK – Internet advertising revenues in the U.S. climbed to an historic high of $12.4 billion for the third quarter of 2014, according to the latest IAB Internet Advertising Revenue Report figures released by the Interactive Advertising Bureau (IAB) and PwC US. It is the highest quarter ever, besting the record-setting revenues of Q4 2013, which came in at $12.1 billion.
“Brands are tapping into the ubiquity of digital screens, now an undeniable vital part of consumers’ lives, as they seamlessly move from smartphones to PCs to interactive televisions throughout the course of their day.”
Q3 2014’s milestone numbers represent a year-over-year uptick of 17 percent over the $10.6 billion reported for the third quarter of 2013. The figures also mark a 6.5 percent increase from Q2 2014, which totaled $11.7 billion.
“This milestone demonstrates marketers’ commitment to digital,” said Randall Rothenberg, President and CEO, IAB. “Brands are tapping into the ubiquity of digital screens, now an undeniable vital part of consumers’ lives, as they seamlessly move from smartphones to PCs to interactive televisions throughout the course of their day.”
“As marketing undergoes the rewards and challenges of the digital sea change, brands and agencies have clearly recognized that interactive advertising offers rich, immersive experiences that signal a new age in advertising,” said Sherrill Mane, Senior Vice President, Research, Analytics and Measurement, IAB.
“Interactive advertising is clearly maintaining its strong momentum,” said David Silverman, a partner at PwC US. “These figures directly reflect how brands are increasingly embracing digital as a must-have in their marketing mix.”
The accompanying chart highlights quarterly ad revenue since 1996; dollar figures are rounded.
The IAB sponsors the IAB Internet Advertising Revenue Report, which is conducted independently by the New Media Group of PwC. The results are considered the most accurate measurement of interactive advertising revenues because the data is compiled directly from information supplied by companies selling advertising on the internet. The survey includes data concerning online advertising revenues from web sites, commercial online services, free e-mail providers, and all other companies selling online advertising.
The full report is issued twice yearly for full and half-year data, and top-line quarterly estimates are issued for the first and third quarters. PwC does not audit the information and provides no opinion or other form of assurance with respect to the information. Past reports are available at iab.net/AdRevenueReport.
About the IAB
The Interactive Advertising Bureau (IAB) empowers the media and marketing industries to thrive in the digital economy. It is comprised of more than 650 leading media and technology companies that are responsible for selling, delivering, and optimizing digital advertising or marketing campaigns. Together, they account for 86 percent of online advertising in the United States. Working with its member companies, the IAB evaluates and recommends standards and practices and fields critical research on interactive advertising. The organization is committed to professional development, elevating the knowledge, skills, and expertise of individuals across the digital marketing industry. The IAB also educates marketers, agencies, media companies and the wider business community about the value of interactive advertising. Founded in 1996, the IAB is headquartered in New York City.
About PwC US
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