Industry veteran with deep experience in digital technology and online media brings fresh perspective to leading native advertising technology company
LOS ANGELES — Nativo, the leading native advertising technology platform, announced today that comScore, Inc. (NASDAQ: SCOR) CEO Serge Matta has joined the company’s board of directors, alongside other notable board members including Mark Terbeek of Greycroft and Ed Cluss of Signia Venture Partners.
Since joining comScore as an early employee in 1999, Matta has become one of the most influential voices on digital media and measurement, frequenting industry conferences as a visionary thought leader and being featured in national publications on critical industry topics.
Matta joins Nativo’s board during a transformational time in the media space, when signals clearly point toward content marketing and native advertising as the next wave of digital marketing innovation. A new report from the Association of National Advertisers (ANA) notes that 63 percent of major national advertisers plan to increase native ad budgets in the next 12 months. As an industry veteran with deep experience leading product and marketing strategies at high-growth organizations, Matta will add significant value in helping Nativo capitalize on native advertising’s rapidly expanding addressable market, projected to reach $9 billion by 2018.
“As content and the platforms we consume it on are ever evolving, native advertising will only continue to grow in importance. I was drawn to Nativo’s unique technology that enables brands and publishers to scale their native content and take part in the rapidly advancing segment of the digital ad market,” said Serge Matta, comScore CEO and new member of Nativo’s board of directors. “As a member of Nativo’s board, I look forward to bringing my experience in growing technology companies from startup to maturity and my expertise in digital advertising technology to help guide Nativo through its next phase of expansion.”
“Serge adds tremendous value to our team of board of directors,” said Nativo CEO Justin Choi. “As comScore journeyed from its startup days through IPO, Serge increasingly took on leadership roles that drove the company through all of its major milestones. Having someone on our board with that depth of experience will prove to be invaluable as Nativo’s role accelerates within the industry by solving bigger problems and leading content and native advertising innovation.”
Nativo is the leading advertising technology platform for brand advertisers and publishers to scale, automate, and measure native ads. For brands, Nativo is the ultimate content marketing platform that delivers native content with unparalleled reach, engagement, and intelligence.
For media companies, Nativo provides a complete native ad solution that makes it easier to sell, deploy, and optimize native ads across sites and across screens. Nativo combines a dynamic content management system with advanced content ad serving capabilities, allowing publishers to create, manage, and monetize truly native executions without compromising their users’ experience.
More than 150 brands and 350 publishers leverage Nativo’s platform to power their next-generation digital advertising. Learn more at www.nativo.net.