Ramaswamy’s talk will focus on the Mobile-Driven “New Consumer Journeys”
DALLAS – ad:tech San Francisco 2015, the longest running modern marketing event in the industry, has announced a keynote session featuring one of the most prominent names in the digital advertising industry – Sridhar Ramaswamy, Google’s senior vice president of ads and commerce. Ramaswamy will share insights on today’s consumer preference of interacting over mobile platforms and how this informs the ad products Google develops and, ultimately, what these findings mean for marketers. Ramaswamy will speak on Thursday, May 21 at 9 a.m. PST.
[blockquote cite=”Kimberly Dunn, marketing director for ad:tech” type=”left”]We are thrilled to have Sridhar share his expertise on the evolving consumer journey into transactional, educational and shareable digital moments, and the top ways marketers can meaningfully reach and engage with potential consumers during this process.[/blockquote]
“In today’s fast-paced, mobile-driven world, savvy marketers are going beyond merely offering and observing the various mobile touch points in which consumers interact with brands and each other. They are digging deeper into how and why these tools are used in an effort to better understand the consumer journey,” said Kimberly Dunn, marketing director for ad:tech. “We are thrilled to have Sridhar share his expertise on the evolving consumer journey into transactional, educational and shareable digital moments, and the top ways marketers can meaningfully reach and engage with potential consumers during this process.”
As senior vice president of ads and commerce at Google, Ramaswamy oversees all products and operations relating to search, display and video advertising as well as analytics, shopping, payments and travel. He has been an integral part of the growth of AdWords and Google’s advertising business since first joining the Company as an engineer in 2003, and is a published author on database systems and database theory. Ramaswamy also holds several database patents and a PhD in computer science from Brown University.
The two-day ad:tech San Francisco event will take place on May 20-21, 2015, and will feature industry-leading keynote speakers from world-renowned brands and agencies. The remaining keynote speakers will be announced in the weeks ahead.
More Information:
- For more information and details on this year’s keynote sessions, visit: http://www.ad-tech.com/sf/Content/Keynotes/5_9/
- For more information on ad:tech, visit: http://www.ad-tech.com/sf/Content/Welcome
- To register for ad:tech San Francisco 2015, visit: http://www.ad-tech.com/sf/Content/Register/3/
- For more information on the expo floor features, visit: http://www.ad-tech.com/sf/Content/Expo/4/
- Follow @adtech on Twitter and join the conversation using #adtechSF
About ad:tech:
ad:tech is a conference and exhibition where the marketing, technology and media communities come together to share new ways of thinking, build strong partnerships, and define new strategies to address key industry challenges and opportunities. Several annual events around the world focus on top-notch education through keynote speakers, topic-driven panels and workshops as well as showcase the latest products and services to help deepen understanding and create new ideas that will drive business forward. Attendees leave ad:tech with the tools and techniques they need to compete in an ever-changing marketplace. For more information, visit www.ad-tech.com.
ad:tech is owned by dmg events, which was founded in 1989 and now organizes over 80 events in 25 countries each year. Headquartered in Stamford, Conn., it is currently active in North America, the Middle East, North Africa, Europe, Asia and Australia, employing more than 300 staff. dmg events is a wholly owned subsidiary of the Daily Mail and General Trust plc, one of the largest media companies in the United Kingdom. For more information on dmg events, visit www.dmgevents.com.
