MNI Reaches Nearly 240MM Unique Visitors Each Month
MNI Earns #1 Ad Focus Local Network Ranking for Three Consecutive Years
STAMFORD, Conn. – Time Inc.’s (NYSE:TIME) MNI Targeted Media Inc. (MNI), a targeted media strategy, planning and buying company, continues to lead all US ad focus local market networks. The MNI ad network ranked #1 on comScore’s monthly US multi-platform report for February 2017, marking the third consecutive year for which MNI’s ad network has ranked #1 for the category in each month of the year.
“We are a company with deep roots in both local digital and print targeting, and our MNI ad network continues to demonstrate success for advertisers looking to deliver relevant messaging by market”
The most recent comScore report shows that MNI reaches nearly 240 million unique visitors each month—95% of the total digital population, significantly more than its two closest competitors, Centro and Gamut Local (at 73% and 69% of the digital population, respectively).
“We are a company with deep roots in both local digital and print targeting, and our MNI ad network continues to demonstrate success for advertisers looking to deliver relevant messaging by market,” said Rob Reif, President of MNI Targeted Media Inc.
Reif added, “We’re very proud of our network’s performance and our unique ability to provide unparalleled solutions for our clients across categories. The network includes local media affiliates (TV, newspaper and radio), whose users are the very consumers that Tier 2 auto, insurance and CPG advertisers want to reach with offers and product launches.”
About MNI Targeted Media Inc.
MNI Targeted Media Inc. is a subsidiary of Time Inc., one of the world’s leading media entities. With more than 40 years of targeting expertise, MNI delivers all the media strategy, planning and buying power clients need to precisely reach their target audiences, online and via targeted magazines. Online cross-platform solutions include programmatic data, local, social, network, search, social and email. Targeted magazine solutions include geo-targeted ads in more than 200 DMAs, as well as ads cover wrapped around more than 40 of the nation’s most popular magazines.
About Time Inc.
Time Inc. (NYSE:TIME) is a leading content company that engages over 150 million consumers every month through our portfolio of premium brands across platforms. By combining our distinctive content with our proprietary data and people-based targeting, we offer highly differentiated end-to-end solutions to marketers across the multimedia landscape. Our influential brands include People, Time, Fortune, Sports Illustrated, InStyle, Real Simple and Southern Living, as well as approximately 50 diverse titles in the United Kingdom. Time Inc. has been extending the power of our brands through various acquisitions and investments, including Viant, an advertising technology firm with a specialized people-based marketing platform; The Foundry, Time Inc.’s creative lab and content studio; and the People Entertainment Weekly Network (PEN). The Company is also home to celebrated events, such as the Time 100, Fortune Most Powerful Women, People’s Sexiest Man Alive, Sports Illustrated’s Sportsperson of the Year, the Essence Festival and the Food & Wine Classic in Aspen.
