Adform today announced it has been named by Gartner, Inc. as a Leader in the 2018 “Magic Quadrant for Ad Tech.” This is the very first time Gartner has published a Magic Quadrant focused on Ad Tech as a category.
“Gartner sees that the industry is moving from single point solutions toward more unified tech platforms, which has been Adform’s vision since its inception,” Said Jochen Schlosser, Chief Strategy Officer at Adform. “Our focus has always been to deliver powerful point solutions that stand on their own, but which combine to enable the most complete digital advertising technology platform on the market.”
Adform’s Advertiser Edge offers an integrated, modular design, responsive and flexible service, and global privacy-centric credentials with Ad Server, Creative Studio, Demand Side Platform and Data Management Platform modules built as point solutions but which deliver added benefits as part of a unified platform. It also recognizes the diverse needs of clients who want an open approach, including the ability to work with existing ad tech partners who enable the optimum configuration for their business. We believe Adform’s modular approach was further recognized for its forward-looking vision, which Adform stresses helps clients take advantage of new media opportunities, such as capitalizing on digital out-of-home or connected TV inventory. Adform’s clients are a mix of agencies, consultancies and end-user marketing clients including many of the world’s leading brands.
“It means a lot to us that Gartner recognised us based on our Ability to Execute & Completeness of Vision—built as a truly integrated platform, we offer easy integration and activation, we take pride in delivering excellent service and we prioritise the role of privacy in shaping the global ecosystem,” said Oliver Whitten, Chief Operating Officer at Adform. “In an era of consolidation, we are proud to remain independent and to see our vision of a full stack emerge as a template for the industry. We are honored by this prestigious recognition and are committed to helping shape a better future for the digital advertising landscape.”
Adform is pleased to provide a complimentary copy of the Gartner, Inc. 2018 “Magic Quadrant for Ad Tech” research report. To view your copy of the report, click here.
Gartner Disclaimer
Gartner, Magic Quadrant for Ad Tech, Andrew Frank, Lizzy Foo Kune, James Meyers, Eric Schmitt, 11 October 2018.Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.
