Los Angeles, CA — Ad.net, the search marketplace outside of traditional incumbents, announced today that The Penny Hoarder, one of the nation’s largest personal finance websites, integrated Ad.net’s SearchIQ technology to power site search and improve user experience for its millions of monthly readers. SearchIQ offers mobile optimization, customer result ranking, semantic search analysis, rapid content delivery and real-time analytics to deliver critical insights to The Penny Hoarder that inform editorial content.
“The SearchIQ search bar immediately improved the accuracy of our search results, and will help our millions of readers easily discover new and existing personal finance content that they rely on,” said Kyle Taylor, CEO of The Penny Hoarder. “Additionally, the advanced analytics provide our editors better real-time visibility into the type of content our readers consume to ensure we are continually meeting their needs.”
The partnership with The Penny Hoarder also improves Ad.net’s robust intent-driven performance marketing capabilities, providing the company insight into consumer purchasing intent to help its Fortune 500 advertisers find new customers in the right place and at the right time. Ad.net’s solution is powered by its smart pricing algorithm that combines audience targeting and keyword search to run cost-efficient and measurable advertising campaigns for brand and agency partners.
“We are thrilled to provide The Penny Hoarder with the latest in scalable search technology, delivering a better user experience to its visitors while also gleaning important data that further enhances our intent-based marketing products,” said Jon Waterman, CEO of Ad.net. “SearchIQ continues to strengthen an important differentiator for Ad.net, allowing our advertisers to extend their reach and gain access to new customers they can’t find through the major search engines.”
For more information on Ad.net’s search technology and advertising platform, visit, Ad.net.
Ad.net extends the campaigns of advertisers from traditional search engines and leverages a proprietary technology stack to help brands acquire new customers in an efficient and scalable manner. Founded nearly 20 years ago and headquartered in Los Angeles, Ad.net is led by an internet search pioneer. The company is committed to developing additional solutions and ensuring exceptional service to be at the forefront of the digital advertising needs of advertisers ranging from Fortune 500 brands to SMBs.
About The Penny Hoarder
The Penny Hoarder is one of the largest personal finance websites reaching millions of readers each month across the country. Its purpose is to share actionable articles and resources to teach people how to earn, save and manage their money. To learn more about The Penny Hoarder, visit https://www.thepennyhoarder.com/.