Innovative SaaS platform delivers self-service reporting and campaign performance analytics to speed decision making and improve media ROI
SAN FRANCISCO – Symphony Advanced Media (SAM), a provider of cross-media advertising effectiveness measurement solutions, announced the launch of SAM BrandInsights, their new data visualization and automated data analytics platform. Built upon enterprise-level technology, SAM BrandInsights is a Software as a Service (SaaS) solution to support the scale, reliability, speed and performance of SAM’s real-time cross-media campaign performance data.
SAM BrandInsights provides agencies, advertisers and media clients an easy-to-use interface to effectively manage and dynamically change campaign performance metrics in a highly intuitive and flexible environment.
“Our clients require faster access to campaign insights. With SAM BrandInsights, we’re providing them with the hands-on tools to make quicker, more informed decisions about their media spend,” said SAM Chief Analytics Officer Haren Ghosh. “The ability to quickly and easily segment performance metrics to assess campaign effectiveness—and share those findings with key stakeholders within and outside their organization in an automated manner—facilitates collaborative decision-making by our clients. SAM BrandInsights provides real-time insights into how advertising exposure impacts consumer attitudes and how they in turn impact brand purchase behavior.”
The cloud-based reporting portal marks a significant step forward by empowering agency, media and advertiser clients to get unprecedented value out of their brand and consumer analytics. Benefits include:
- Self-service reporting: Best-in-class data visualization and interactive reporting coupled with on-the-fly, advanced segmentation functionality, enabling more relevant insights
- Speed of decision making: High-performance in-memory architecture supports large data integration across campaigns, media channels and consumer segments to inform decisions for improved marketing ROI
- Quality of deliverables: Fully automated and integrated data management processing and statistical models ensure very high standards of quality
- Exportable insights: Simple-to-use data and presentation export capability across standard formats
- Multi-device support: Accessible via any PC and tablets anytime and anywhere
- Scalability: Cloud-based capabilities facilitate on-demand scalability, supporting multiple SAM clients and next-generation media analytics solutions
For more information about SAM BrandInsights, contact us at info@symphonyam.com.
About Symphony Advanced Media
Symphony Advanced Media (SAM) enables clients to assess cross-platform advertising campaign performance, optimize channel strategies and drive increased target-consumer response. SAM’s solutions provide an integrated view of consumer media consumption, purchase behaviors and brand attitudes. SAM’s innovative analytic methods deliver rapid strategic insights on advertising performance across all media including online, TV, print and mobile and identify opportunities for improved marketing ROI. Clients include leading global brand advertisers in the media, automotive, financial services, pharmaceutical, consumer packaged goods and telecom industries. SAM is part of part of Symphony Technology Group (STG), the global leader in marketing intelligence whose portfolio of companies includes Symphony IRI, Impact RX, Teleca and EYC. Learn more about SAM at www.symphonyam.com.
