New Sales Promotion Lets Agencies and Brands Trial Idle Screen Mobile Advertising Risk-Free
MCLEAN, Va. – Mobile Posse, Inc., a leading provider of content and advertising delivery solutions for mobile, today announced the launch of an innovative sales promotion for agencies and brands looking to extend their advertising campaigns to mobile. Mobile Posse’s “Double-Digits Pledge” allows advertisers to trial idle screen advertising risk-free. Participating advertisers are guaranteed a minimum 10% click-through-rate (CTR) on campaigns delivered via the Mobile Posse platform. Advertising fees for ads that do not generate the promised consumer response will be fully refunded to the advertiser, no strings attached.
“In a tough economy, marketers need to make every marketing dollar count,” said Bill Jennings, Chief Revenue Officer of Mobile Posse. “We are pleased to be able to offer agencies and brands an economical and risk-free means to pilot idle screen mobile advertising campaigns.”
Mobile Posse is the leading provider of idle screen advertising solutions in the U.S. Commercially deployed with both national and regional carriers, Mobile Posse’s advertising platform proactively delivers content and programming to the home screen of the mobile device. Users opt-in to the service and receive free content like weather, trivia, and celebrity gossip, in addition to valued offers including coupons and discounts. This value exchange creates a positive user experience for the consumer and enables Mobile Posse to deliver industry-leading metrics that surpass those of other advertising media – print, television, or online, as well as other competing alternatives in mobile.
Advertisers can leverage the platform to quickly and easily deploy graphical and interactive mobile advertising campaigns to consumers. Sophisticated targeting capabilities allow advertisers to effectively reach their desired target market, to maximize consumer response. For example, a coupon promoting 10% off a lunch special at a local restaurant can be delivered at 11AM on weekdays. Consumers can also easily re-engage with the offer at any time during the promotional period through the application’s Recent Offers Menu. The flexibility of the platform makes it an ideal mobile complement to existing campaigns, capable of supporting virtually any product or service.
“Idle screen advertising is the cutting-edge of mobile advertising technologies,” said Jon Jackson, CEO of Mobile Posse. “Our platform proves that mobile advertising – done right – provides unmatched value per advertising dollar spent. We invite advertisers to experience the performance of our solution first-hand, risk-free. If your mobile ad doesn’t perform – you don’t pay.”
Users of the Mobile Posse solution receive informational and entertainment content in exchange for viewing occasional promotional offers. The platform delivers mobile content directly to the idle screen of the mobile device when not in use. Phone calls, text messages, and mobile web browsing are never interrupted, ensuring a superior user experience. Deployed in conjunction with carriers, the free service is available even to those users that do not have a data plan. In a survey of Mobile Posse users, over 65% were highly satisfied with the mix the content and offers delivered, and over 75% would recommend the service to a friend.
Mobile Posse’s Double-Digits Pledge is available to customers placing advertising insertion orders between January 15, 2009 and March 1, 2009. The offer is open to new customers only, and additional restrictions may apply. For more information about the Double-Digits Pledge, or to schedule a free consultation, contact Mobile Posse at 703-348-4084 or email sales@mobileposse.com.
About Mobile Posse
Mobile Posse, Inc., a privately-held company based in McLean, VA, is the leading provider of idle screen delivery solutions for mobile content and advertising in North America. Using proprietary patent-pending technology, Mobile Posse allows marketers to radically enhance their reach and conversion rates in a convenient and cost-effective manner while strengthening relationships with consumers and carriers. Mobile Posse is the first company to rollout and deliver permission-based content and advertising messages to the idle screens of mobile phones in partnership with mobile operators. For more information about Mobile Posse, please visit www.mobileposse.com.
