Startups Will Compete in Two Challenges: Wonderful Pistachios Mobile Commerce and General Mills Social Engagement
ad:tech San Francisco 2013
DALLAS – ad:tech San Francisco, in partnership with Wonderful Pistachios and General Mills, is excited to announce the finalists of its Startup Spotlight Series: SpyderLynk, AppGlu, iMobileMedia, Pocket Change, Dlvr.it, NUVI, Linqia and Pixlwise.
“I’m thrilled to see what these brands have in store for the final rounds of judging for ad:tech’s Innovation Award.”
These recognized global brands partnered with ad:tech to find the most innovative new companies in digital marketing. The competition launched in February, with each brand hunting for a specific solution: Wonderful Pistachios Mobile Commerce and General Mills Social Engagement.
Over 45 startups entered, but only eight were chosen as finalists; four for the mobile commerce challenge and four for the social engagement challenge. The finalists will make their final business pitches live, on-stage at ad:tech San Francisco from April 9-10, 2013. The winner selected in each challenge will be awarded with the ad:tech Innovation Award and will be able to take their pitch in-house.
More information on the finalists:
Wonderful Pistachios Mobile Commerce
– SpyderLynk: SpyderLynk’s mobile platform allows marketers to activate meaningful mobile marketing engagements.
– AppGlu: AppGlu helps companies launch backend connected apps sooner and provides an innovative, web-based Control Center to better manage those apps after launch.
– iMobileMedia: iMobileMedia create applications that engage and reward personal relationships with brands wherever customers are making purchases.
– Pocket Change: Pocket Change offers a leading universal reward currency for mobile, creating more loyal and engaged customers and driving deeper value for app developers.
General Mills Social Engagement
– Dlvr.it: dlvr.it provides bloggers, publishers and brands a way to instantly syndicate content and expand their reach on the social web and into new channels.
– NUVI: NUVI provides actionable, real-time insights from the vast ocean of social conversation, helping customers visualize the story being told by data.
– Linqia: Linqia is a marketing platform that makes it easy for community leaders to earn money from trusted brands for sharing authentic stories.
– Pixlwise: Pixlwise is a software development studio in San Diego, California focused on bridging the Skills Gap by educating/training adults through a videogame platform.
“These finalists are the cream of the crop, pushing boundaries in advertising technology and creating real value for big brands and their customers,” said Tameka Kee, content director, ad:tech. “I’m thrilled to see what these brands have in store for the final rounds of judging for ad:tech’s Innovation Award.”
More Information
For more information on the Startup Spotlight competition, visit: http://na.ad-tech.com/sf/call-for-startup-spotlight/
For more information on ad:tech, visit: na.ad-tech.com/sf/
To register for ad:tech San Francisco 2013, visit: na.ad-tech.com/sf
Download the ad:tech San Francisco mobile app: http://na.ad-tech.com/sf/mobile-app/
Follow @adtech on Twitter and join the conversation using #adtechsf
About ad:tech
ad:tech is an interactive advertising and technology conference and exhibition that covers the entire digital marketing ecosystem. Worldwide events – 10 shows in seven countries annually – blend keynote speakers, topic-driven panels and workshops to provide industry professionals with the tools and techniques they need to compete in a changing world. For more information, visit www.ad-tech.com.
ad:tech is owned by dmg :: events, which was founded in 1989 and now organizes over 80 events in 25 countries each year. Headquartered in Stamford, Conn., it is currently active in North America, the Middle East, North Africa, Europe, Asia and Australia, employing more than 300 staff. dmg :: events is a wholly owned subsidiary of the Daily Mail and General Trust plc, one of the largest media companies in the United Kingdom. For more information on dmg :: events, visit www.dmgevents.com.
About Roll Global and Wonderful® Pistachios
Roll Global is a $3 billion international company focused on healthy brands for healthy lifestyles. As a privately held company, its decisions are driven by the long-term health of the company, its customers and the planet.
The Wonderful Pistachios brand features upscale, premium packaging and a bold contemporary look, appealing to a sophisticated, health‐conscious consumer. Wonderful Pistachios are grown in Lost Hills, California, part of the San Joaquin Valley, the agricultural heartland of California. Grown, processed and packaged by Paramount Farms, Wonderful Pistachios are available at retail outlets and grocery stores nationwide and are available in a variety of sizes.
About General Mills
General Mills is one of the world’s leading food companies, operating in more than 100 countries. Its brands include Cheerios, Fiber One, Häagen-Dazs, Nature Valley, Yoplait, Betty Crocker, Pillsbury, Green Giant, Old El Paso, and Wanchai Ferry. Headquartered in Minneapolis, Minn., USA, General Mills had fiscal 2012 worldwide sales of US $16.7 billion
