- Lineup Systems doubles year on year revenues for AdPoint
- Investment in talent acquisition programme ensures best expertise from the industry
- Lineup technology roadmap is defined, assured and key to future success
London – Lineup Systems, one of the fastest growing vendors in the fiercely competitive advertising systems market has announced another year of significant revenue growth and expansion . Underpinned by major client wins at companies such as News Corp Australia, NewsUK and Holland’s Telegraaf Media Groep (TMG), among others , Lineup have achieved record growth in a market that has been going through a major shakedown beset by mergers, acquisitions and technology shifts .
With its multi-channel, web-based AdPoint solution, Lineup has continued to deliver a stable and progressive environment for publishers wanting a future at the cutting edge of advertising sales. AdPoint offers a streamlined ad operation across CRM, sales, ad booking, invoicing and analytics and has quickly become the ‘go-to’ solution for major publishers across the globe .
They have continued to expand through investment in a talent acquisition programme which ensures they are recruiting only the highest qualified and experienced professionals from the advertising systems technology sector . Project management and deployment teams have increased, whilst there has been further expansion to its international sales region focus across EMEA, Scandinavia, Central Europe , US and Australia.
“It is another excellent performance for the company,” says Lineup Systems CEO Michael Mendoza. “Lineup remain on an ambitious growth path and its AdPoint solution continues to be the product of choice for major International publishers and we are delighted to be working with many of them around the world.”
“Recently we have seen moves in the market with technology providers and technologies changing hands which will ultimately put doubts in the minds of some publishers wanting to know just where their platform and support is heading,” adds Michael. “The AdPoint technology remains the most advanced and agile in the market and its development roadmap is defined and assured. It is backed-up by the best mix of technical knowhow and support that can be offered and we can provide a secure future for publishers. Lineup’s success makes us even more committed than ever to deliver long term value and speedy ROI for our customers wherever they are in the world.”
Early in 2012, Lineup announced it took substantial (seven figure) development capital from NVM Private Equity . This is being invested in providing the right capability to deliver and support major new clients, as well as to ensure that the long term AdPoint development plan is secured. To help accommodate its rapid staff expansion Lineup have also moved into new larger US and UK offices as they build for future business goals.
About Lineup Systems
Lineup Systems delivers high performance advertising sales tools designed specifically for multi-channel media companies. Its collaborative media sales solutions – which can be hosted, web-based or cloud-based – help to streamline advertising operations improve transparency and increase profits.
Its clients include the world’s largest international publishers including News UK, News Corp Australia , Telegraaf Media Groep, Metro International, Time Out London, Time Out New York, the UK’s largest independent regional publisher Archant, Village Voice Media, and Abu Dhabi Media.
AdPoint, Lineup’s 100% web-based system ,has increasingly become the go-to solution in the marketplace for publishers . The AdPoint products are installed across 33 countries in 21 languages, and support more than 2,500 users across the world’s leading publishers in achieving their goals. Over 1000 titles, sites and stations rely on Lineup Systems’ for their sales, advertising, planning, editorial, pre-press and content management needs. www.lineup.com
