NEW YORK, NY – Maxifier, the global leader in total performance optimization, today announced the appointment of Nancy Lowry as Director of Account Management. In this role, Nancy will lead, manage and build Maxifier’s account management teams in the U.S. and U.K. to ensure that the business continues to deliver high-value support for clients.
Based in Maxifier’s New York office, Nancy brings more than 11 years of publisher-side experience, most recently as Director, Digital Revenue & Yield Management at Discovery Communications, the world’s No. 1 pay-TV programmer. While at Discovery, she was responsible for managing a team focused on delivering campaign optimization and maximizing yield across all digital networks, including Discovery.com, AnimalPlanet.com, DNews.com and TLC.com.
Nancy also worked at Dennis Publishing on its news aggregation publication, The Week, where she was one of the first Direct Response managers for the print publication and helped launch www.theweek.com in the U.S. market.
“My background means I can readily relate to the challenges our clients are experiencing and ensure that what Maxifier delivers addresses these frustrations,” Lowry said. “Having worked in environments where campaign optimization was very manual and time consuming, and with actions based more around judgment calls, I saw straight away the value Maxifier offers publishers, and the positive impact it can have on the way they operate.”
Denise Colella, Maxifier CEO, commented, “Nancy brings invaluable publisher experience that can be beneficial not only to our business, but to our clients as well. We are very excited to have her onboard.”
About Maxifier
Maxifier is the global leader in total performance optimization, enabling premium publishers and media companies to unlock and maximize the value of their inventory. Maxifier’s ADMAX technology is specifically designed to optimize around premium, high-value inventory, bringing visibility, control, transparency and viewability to the often-cumbersome process of campaign optimization. The ADMAX suite reduces the time ad operations teams spend on optimization while helping publishers drive higher yields and increase revenue. With offices in the U.S., U.K., Japan and Russia, Maxifier analyzes 500 billion impressions annually to drive premium inventory and optimization for more than 44,000 campaigns for leading publishers and media companies.
