– Auto Manufacturers Continue to Advertise SUVs Online over More Fuel-Efficient Models, according to comScore Ad Metrix
comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, released the results of a study of online automotive advertising, based on data from the comScore Ad Metrix service, including the debut release of data from comScore’s new product-level dictionary.
The study revealed that Ford Motor Company was the top auto advertiser in January with 481 million display ad impressions, followed by Toyota with 384 million and General Motors with 316 million. The top ten auto manufacturers accounted for 58 percent of the 1.9 billion ad impressions in the segment, with the “Big Three” U.S. automakers (Ford, GM and Chrysler) accounting for 26 percent.
– Incisive Media Names Brian Hunt as Publisher of The Recorder
Incisive Media, a global leader in specialized business news and information, announced the appointment of Brian Hunt as the publisher of The Recorder, Northern California’s leading news source and CalLaw, the state’s leading legal Web site. Hunt replaces Chris Braun who will head Incisive’s online recruitment businesses across North America. Hunt joins the company from Dolan Media Company, where he served as publisher of the Daily Journal of Commerce in Portland, Oregon. He will oversee all print and online programs for The Recorder, GC California and CalLaw, and will report to George Dillehay, senior vice president – legal for Incisive.
Previously, Hunt was publisher of the Idaho Business Review in Boise, Idaho and served as marketing manager for the Thomson Chesapeake newspaper group in Maryland. Hunt was group publisher for Atlantic Publications’ community newspapers in Delaware, where he began his career as a reporter. He received his bachelor’s degree from Lock Haven University of Pennsylvania.
