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Tappx Acquires PlayOn Content to Boost Publisher Video Strategies

Barcelona, Spain - Tappx, a leading AdTech company powering advertising solutions for mobile, desktop, and OTT/CTV, today announces that it has acquired PlayOn Content,...
Ad Tech Daily

Cooler Screens Revolutionizes Retail Media, Generating More than 77 Million Monthly Views of Its...

With the installation of more than 10,000 screens on cooler doors, Cooler Screens is driving a new category of retail media, offering brands and...
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AdPlayer.Pro Outstream Video Ad Tech Provider Celebrates the 5th Anniversary

AdPlayer.Pro commemorates the company’s 5-year anniversary with a special look-back at its business highlights from 2016 - 2021. AdPlayer.Pro, an international provider of advanced outstream...

Advertising Fuels $1.34 Billion Illegal Piracy Market, Report by Digital Citizens Alliance and White...

Amazon, Facebook, and Google are Among Recognizable Brands Funding Piracy Websites and Apps WASHINGTON, DC – Online criminals who offer stolen movies, TV shows, games,...
Ad Tech Daily

CTV Ad Server Publica Launches Elea AI, a New Solution Utilizing Machine Learning to...

Palo Alto based CTV Ad Server Publica today released a new solution that lets streaming publishers harness the power of Artificial Intelligence (AI) to...

Taboola Acquiring Connexity, Bringing Personalised e-Commerce Recommendations To The Open Web

Connexity is one of the largest e-Commerce media platforms on the open web, with over a million monthly transaction events.The acquisition will enable merchants...

DoubleVerify’s Annual Global Study Finds Mobile App Video Fraud Increases 50% Year-Over-Year; Verification Surges...

DV’s annual study on the state of digital media quality and performance also reveals significant declines in key violation rates, underscoring the positive impact...
Ad Tech Daily

Impact Announces $150 Million Funding at a $1.5 Billion Valuation to Accelerate Global Growth...

Leading partnership management platform also surpasses $100 million ARR London, UK — Impact, the leading global partnership management platform supporting more than one million...

Blackstone Announces Significant Investment in Simpli.fi, a Leading Programmatic Advertising Platform, at $1.5 Billion...

Investment to accelerate Simpli.fi’s next stage of growth and innovation NEW YORK & FORT WORTH, Texas & CHICAGO -- Blackstone (NYSE:BX) announced today that private...

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