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Pacvue Announces Criteo Integration to Expand eCommerce Advertising Across Channels

Agencies and brands can now manage their sponsored product ads across a wider ecosystem of marketplaces and retailers using Pacvue’s intelligent automation, reporting, and...
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Adverty Partners with InMobi, Further Strengthening In-Game Advertising’s Programmatic Reach

Leading in-game ad platform announces partnership with mobile-first exchange to enable more advertisers to leverage market-leading programmatic offering London, UK – Adverty, the leading in-game...
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CTV Overshadows Linear TV While Social and Programmatic Spark Debates, IAS Industry Pulse Report...

Integral Ad Science (IAS), the global leader in digital ad verification, today released its 2021 Industry Pulse Report. Surveying over 200 ad industry experts,...
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EntityX Secures Funding to Revolutionise Contextual Targeting

EntityX secures investment from industry angels to revolutionise contextual targeting and deliver radically better performance London-based semantic technology pioneers, EntityX, have secured investment to further...

Marketers for an Open Web Calls on CMA to Block Google’s Privacy Sandbox

Coalition of businesses asks Competition watchdog to impose ground-breaking legal block on launch of ‘anti-competitive’ Google browser technology London - A coalition of leading technology and...

Zeotap Hires MarTech Veteran Matt Barash to lead Global Publishing and Platform Partnerships

Zeotap, a Customer Intelligence Platform (CIP) that helps brands better understand their customers and predict behaviors, today announced the appointment of tech industry veteran...
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tmwi Appoints Digital Marketing Expert Kaled Miah as Senior Account Director

London: Award winning independent marketing agency tmwi has appointed Kaled Miah as Senior Account Director as it gets set for further growth. Kaled joined at...

Merkle B2B Study Reveals Gaps in Customer Expectations and Experiences

Four B2B Brand “Superpowers” Hold the Key to Unlocking the Ultimate B2B Buyer Journey Columbia, MD – Merkle, a leading technology-enabled, data-driven customer experience management...
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Unruly and LG Electronics to Offer Smart TV Inventory Through Global Partnership

Unruly and LG Electronics to Offer Smart TV Inventory Through Global Partnership Advertisers can access native placements through supply-side platform UnrulyX LONDON, SINGAPORE, SYDNEY, TOKYO —...

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