Ad & Media Strategies

Shifting from third-party cookies to first-party IDs: Adform’s development and collaboration with major publishers and agencies shows the way forward for...

Adding Customer-Centered, Data-Driven Insights to the Electric Vehicle Charging Company’s Executive Leadership SAN FRANCISCO, Calif. – Volta, the industry...

AdPlugg is now offering ad demand to all publishers via the AdPlugg Network San Francisco, CA - Today,...

New report suggests shopping will shift from materialistic to meaningful, as Brits prioritise spending time with loved ones this Christmas

Innovative Big Data Technologies Provide Faster, More Scalable, and More Cost-Effective Ad Delivery and Analysis for Digital Marketers; partners to host webinar...

-       The Brand Advance Media Network will use Mantis powered by IBM Watson to determine safe advertising opportunities for brands targeting minority groups

Report showcases 38% YoY Growth in US Paid Search Clicks; Sales from Amazon ads up 77%; Ad impression growth for Facebook and...

New integration enables global marketers to deliver personalized marketing across the open web with people-based precision London - Index...

Gen Z is resetting expectations for digital experiences LONDON — The third annual, international study of Gen Z, conducted...