Ad & Media Strategies

New York, NY (May 8, 2008)—The Interactive Advertising Bureau (IAB) today announced the release of a set of Revised Ad Unit and Rich Media...

According to a recent AdSense blog announcement and the very email I found in my inbox yesterday, Google has now enabled third-party ads on...

The Interactive Advertising Bureau has recently released a document with recommendations for ad agencies and publishers, in an attempt to improve the efficiency of...

Although I closely missed this year's ad:tech event, I stumbled upon an interview with Jordan Ferguson, VideoEgg's Managing Director for Europe. VideoEgg is one of...

06/04/2008 - Leading interactive network to adopt right media exchange platform and AMP! from Yahoo! Today, Yahoo! Inc. and Havas Digital, one of the world's...

WidgetWebExpo 2008 will start in less than two weeks and, though I won't be there, I am really looking forward for it. Checking out the...

Advertising Group Aligns AOL’s Existing Ad Operations, Offering Full Suite of Branding and Performance Solutions, Reaching 125 Million Online Consumers Across Europe London, UK and...

Trafficking Google ads (through Google's AdSense program) is not the most straightforward thing to do, regardless if you use Google ads for your remnant...

This is an addition to my previous post on 3rd party ads being allowed now to serve on the Google content network, through the...