Ad & Media Strategies

Things at ZEDO and in the ad market are so exciting. For a while now we’ve been working on our new division, ZINC, hiring people, moving...

Report Features Insights on Key Trends from 2012 and What They Mean for the Year Ahead RESTON, VA – comScore, Inc. (NASDAQ: SCOR), a global leader...

The talk du jour is certainly revolving around the seemingly endless issues of ad viewability and how to best measure viewable impressions across various...

Delivers key insights into best and worst channels to increase media spend efficiency SAN MATEO, CA – Aggregate Knowledge (AK), a media intelligence company that brings an exact...

Company Partners with Triton Digital to Enable Brands to Buy Online and Mobile Radio Inventory Via Real-Time-Bidding NEW YORK - Xaxis, the world's largest audience buying...

Programmatic buying is the not-so-new, technology-based form of ad buying that's changing the game for online advertising. Advertisers have adopted programmatic buying in droves (in...

Otilia Otlacan: Bizo has recently announced the launch of Bizo Data Solutions, enabling B2B companies to efficiently engage their target audiences across an entire...

Solve Media Q1 Market Advisory Update Shows Bots Continue to Impact the Effectiveness of Online Advertising Campaigns NEW YORK - Solve Media (www.SolveMedia.com) issued its latest...

Automated Platform Delivers Access to Database of 100 Million Mobile Users and Location Data to Drive ROI NEW YORK - Sense Networks, the leader in...