Undertone and Integral Ad Science (IAS) Introduce Viewable-to-Complete Video Buying Metric
NEW YORK -- Undertone, the leader in Intelligent High Impact who creates the most memorable digital experiences for brands, has officially released its new...
clean.io Partners with Index Exchange to Expand Malvertising Protection for Publishers and Consumers
BALTIMORE -- clean.io, the rapidly emerging global leader in malvertising prevention for publishers and platforms, and Index Exchange, one of the world's largest independent ad...
Programmatic Is the Key Driver of UK Digital Media Quality Improvements in 2020 According...
The latest Media Quality Report provides global benchmarks for viewability, brand safety and suitability, and ad fraud across digital environments and channels
London, UK: Today,...
DoubleVerify Names Jack Smith as Chief Product Officer, Demand Solutions
Former GroupM Global Chief Product Officer will drive DV’s robust pipeline of solutions for global brand advertisers
NEW YORK – DoubleVerify (“DV”), a leading software...
Integral Ad Science and Channel Factory Announce Channel Science the First of Its Kind...
Advertisers Can Now Seamlessly Monitor Their YouTube Campaigns With the First Brand Safe & Performance Driven Inclusion List
NEW YORK -- Integral Ad Science (IAS) and...
Unruly Expands Brand Protection Suite For Advertisers Through Global DoubleVerify Partnership
LONDON -- Video ad tech company Unruly announced it has expanded its brand protection solution through a global partnership with DoubleVerify, a leading software platform for digital media measurement, data...
Kantar Recognised with 5x Gold and 3x Silver Awards at AMEC Grand Prix 2020
Awards haul makes Kantar the leading specialist Media Measurement & Evaluation Company at AMEC 2020
London: Kantar, the world’s leading data, insights and consulting company...
Meetrics Forms Partnership With InMobi to Advance Quality and Transparency in Mobile Marketing
Berlin - We are proud to announce our new partnership with InMobi to increase the open measurement capabilities of media buyers and publishers alike.
This partnership...
Retargeting Fuels 35% of App Marketing Conversions According to New Report by AppsFlyer
Retargeting gains traction between 2019 and 2020 with 10% increase in adoption rates as a third of apps with allocated marketing spend include it...
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