Brightcove and Magnite Announce Strategic Partnership to Boost Ad Monetization for CTV and Online...
Capabilities from Magnite and SpringServe will provide more transparency into available ad supply and help unlock greater revenue opportunities
BOSTON -- Brightcove Inc. (NASDAQ: BCOV),...
Brightcove Launches Communications Studio, a Video Streaming Solution to Boost Internal Communications Capabilities
Communications and HR professionals can now leverage video streaming technology to increase global engagement with key stakeholders
BOSTON -- Brightcove Inc. (NASDAQ: BCOV), the most trusted...
Analysis of Netflix Ad-Supported Subscribers Reveals Extremely Limited Reach Compared to Local Broadcast Linear...
NEW YORK -- TVB (www.tvb.org), the trade association of America’s local broadcast television industry, today issued this statement following Netflix’s recent “Basic with Ads”...
Havas Media North America Selects FreeWheel as Preferred Supply-Side Platform Partner for Premium Video
As part of the agreement, FreeWheel will work with Havas Media to scale premium CTV campaigns for U.S. advertisers.
The arrangement will help optimize supply...
Marin Software and Yahoo Integration Enhances Programmatic Ad Campaign Buying and Optimization
SAN FRANCISCO -- Marin Software announced a new integration with Yahoo to enable enhanced campaign buying and optimization for advertisers. Through the integration, brands...
Empowering Publishers with Cutting-Edge Solutions: MonetizeMore Acquires Advanced Ads
MonetizeMore's ad optimization arsenal grows with Advanced Ads acquisition, headed for exponential growth and crossing the $100M ARR mark this year.
Vancouver, BC. - MonetizeMore,...
The Trade Desk Integrates with Adobe Real-Time Customer Data Platform
Move Empowers Advertisers to Harness Power of First-Party Data
LOS ANGELES -- The Trade Desk, the leading independent demand-side advertising platform (DSP), today announced a...
Yieldmo’s Product Team Continues to Drive Innovation in 2022
Picard’s Experienced Leaders Build Next Iteration of Programmatic
NEW YORK -- Yieldmo, a leading advertising technology company, rounded out a successful 2021 with five strategic...
AniView Adopts Google’s Multi-Customer Management (MCM) Feature
With improved transparency and authorization levels to allow for better data privacy and security, AniView now leverages Google’s MCM program to empower hundreds of...
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