Yahoo!’s Right Media and LucidMedia Announce Agreement to Introduce Advanced Contextual Display Advertising on...
RESTON, Va. & NEW YORK--(BUSINESS WIRE)--LucidMedia (www.lucidmedia.com), an online contextual advertising platform and meta-network, and Right Media, a Yahoo! company and creator of the...
Paramount Pictures and Massive Launch First Branded Scavenger Hunt in Ubisoft’s “Tom Clancy’s Rainbow...
In-game scavenger hunt promotes upcoming movie “Tropic Thunder” with interactive experience that engages and rewards gamers.
NEW YORK — Aug. 5, 2008 — Massive Inc.,...
Jivox Shares Five Tips for Creating High-Impact Online Video Ads
Advice helps small businesses take advantage of new online video advertising opportunities and produce results on a budget
San Mateo, California (PRWEB) – August 6,...
ValueClick Sues Tacoda Over Behavioral Targeting Patents
Fight over behavioral targeting (or hypertargeting, or whatever else you fancy naming it) is getting ugly. It has just emerged that ad network ValueClick...
Google Ad Manager New Release August 1 2008: New Look, Extra Languages, Unlimited Flight...
A new release of the Google Ad Manager has been pushed live today. The new additions are not many, but they're very useful. I...
Collective Media Launches the Collective Video Network, Focuses on In-Stream Advertising
Finally, somebody shows initiative in regard to in-stream advertising, and gets the ball rolling towards some degree of organization. Setting best practices and industry...
Marchex Relaunches Its Local Advertising Platform, Forms Digital Platform Group
Marchex relaunched yesterday its local advertising platform, and moves towards integration of local advertising services by forming a digital platform group.
The new, revamped plaform...
Burst Media and Panraven Partner to Introduce Multimedia Storytelling Tools to Advertisers
Burlington, MA-July 29, 2008- Burst Media, a leading provider of advertising representation, services, and technology to independent web publishers, today announced an exclusive partnership...
Online Advertising Effectiveness Gets Significant Boost From Branded Content
Online Publishers Association Analysis of Independent Data Shows that Branded Content Sites Consistently Provide Greater Impact than Industry Norms, Portals and Ad Networks
New York,...
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