Marin Software and Yahoo Integration Enhances Programmatic Ad Campaign Buying and Optimization
SAN FRANCISCO -- Marin Software announced a new integration with Yahoo to enable enhanced campaign buying and optimization for advertisers. Through the integration, brands...
Havas Media North America Selects FreeWheel as Preferred Supply-Side Platform Partner for Premium Video
As part of the agreement, FreeWheel will work with Havas Media to scale premium CTV campaigns for U.S. advertisers.
The arrangement will help optimize supply...
Analysis of Netflix Ad-Supported Subscribers Reveals Extremely Limited Reach Compared to Local Broadcast Linear...
NEW YORK -- TVB (www.tvb.org), the trade association of America’s local broadcast television industry, today issued this statement following Netflix’s recent “Basic with Ads”...
Brightcove Launches Communications Studio, a Video Streaming Solution to Boost Internal Communications Capabilities
Communications and HR professionals can now leverage video streaming technology to increase global engagement with key stakeholders
BOSTON -- Brightcove Inc. (NASDAQ: BCOV), the most trusted...
Smartly.io Digital Advertising Trends 2023 Report: Despite Economic Downturn 60% Of Respondents Plan to...
Majority of respondents plan to increase advertising spend on YouTube (79%) and Instagram (75%)
NEW YORK -- Smartly.io, the leading digital advertising platform for creative...
Brightcove and Magnite Announce Strategic Partnership to Boost Ad Monetization for CTV and Online...
Capabilities from Magnite and SpringServe will provide more transparency into available ad supply and help unlock greater revenue opportunities
BOSTON -- Brightcove Inc. (NASDAQ: BCOV),...
Yieldmo Expands Patent Portfolio to More Than 20 After Securing Recent Patent on its...
With a further dozen pending, Yieldmo’s patents cover omnichannel creative format technology and machine-learning driven inventory curation and scoring, and highlights the unique value...
AdsPostX Secures CitrusAd Partnership
AdsPostX, new Post Transaction Competitor to Rokt, Announces Strategic Partnership with Retail Media Powerhouse CitrusAd
SEATTLE -- CitrusAd and AdsPostX announced a global retail media partnership...
Yahoo Makes Scope3 Carbon Neutral Inventory Available to Advertisers
Integration brings new opportunities for advertisers to buy Scope3 Green Media Products through the Yahoo SSP
NEW YORK -- Yahoo announced an integration with Scope3 to offer carbon neutral...
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