Ad Products

Adap.tv today announced its Campaign Optimizer for video, a ground-breaking technology that provides buyers with full visibility into the results of a campaign before running a single impression. Using historical data to analyze billions of impressions, the Campaign Optimizer allows buyers to set the performance goals they want, and get the real-time price and inventory availability needed to achieve them.

Sharethrough, a native video advertising platform, today announced that its Sharethrough Promoted Video Analytics product now supports videos on Twitter. For the first time, advertisers who promote their videos via paid Twitter ads (“Promoted Tweets”) can get full transparency into campaign performance across paid, earned and owned media efforts, allowing them to understand which Tweets and videos are most effective in driving engagement, views and sharing. A select group of high profile brand advertisers, including Toyota, McDonalds, Activision Publishing and Jarritos, have added Sharethrough Promoted Video Analytics to their Twitter video strategy and are launching the first campaigns with this integration.

Cracked.com, the internet’s most visited humor site in the US (comScore, April 2012), announced its new Virals advertising solution that automatically connects advertisers to content the moment it goes viral.

Fotopedia, the publisher of popular iOS apps and winner of the Crunchies Award for Best Tablet App of the Year, today introduced a new ad-model, featuring beautiful and relevant ads to its global audience of 12M users, spanning over 120 countries. Fotopedia has launched successful advertising campaigns with Flipboard, National Geographic and Jetsetter, delivering non-intrusive, stunning visual ads, and reaching click-through rates of up to 10%.

YuMe, the leading provider of digital brand advertising software and services, today announced the launch of ACE for Publishers 4.0 (AFP 4.0), a complete video ad management suite that delivers a reliable and scalable solution to drive higher revenue, lower operation costs, and streamline video ad processes across all connected screens. The AFP 4.0 suite features a new edition, AFP QuickStart, a web-based, easy-to-use service that allows any publisher to implement video advertising with minimal video ad operations expertise. The AFP QuickStart product is just one of the easily scalable solutions included in the ACE for Publishers 4.0 suite.

Nanigans, Inc., a Facebook® performance advertising company focused on helping marketers maximize ROI, released a new mobile advertising feature that enables marketers to reach Facebook users on their mobile devices.

Starcounter announced that Adtoma, an online advertising and media management company, has deployed its database for Adtoma’s live adserve application, Fusion. Chosen for its high performance and object oriented design, the Starcounter database enables Fusion to process large volumes of data and complex calculations in real time.

WebCollage Inc., the industry-leader in publishing rich product information to retailer websites, today announced that Epson America, Inc. has renewed its content syndication agreement with the company for a fifth consecutive year. The agreement enables Epson to manage real-time, automatic content updates for hundreds of its products across a network of retail websites, assuring a consistent and intact branded shopper experience throughout the online retail channel.

In line with Facebook’s recent transition to Timeline for brands, Constant Contact®, Inc. (NASDAQ: CTCT) has updated its Social Campaigns product, allowing small businesses and organizations to take advantage of all that Timeline has to offer. The company also launched a Beta version of its new Social Campaigns Facebook App Directory, which makes it easy for Social Campaigns users to add additional functionality to their Facebook page right from the Constant Contact platform. From video sharing and list building tools to online menus and blog syndication, users will now have all of the tools needed to make their Facebook Page a more engaging destination for customers, prospects, and fans.