Ad Products

Sharethrough, a native video advertising platform, today announced the launch of Sharethrough.tv, the industry’s first interactive discovery app designed expressly to find brand videos and the agencies that created them. Sharethrough.tv is a tool for brand marketers, advertising agencies, producers, press, bloggers and anyone with a passion for great video content to stay on top of the most recent brand videos spreading through pop culture.

Intent Media today announced significant enhancements to its Sponsored Search Network (SSN), a powerful marketing tool enabling hotels to reach prospective travelers exactly when they are searching for and booking a hotel.

24/7 Media, Inc., WPP's marketing technology company, and Moat Inc., a brand intelligence and analytics company, announced a partnership to offer advertisers and publishers brand-focused metrics to help them measure the success of an ad campaign well beyond the industry default measure for success, the click-through.

Adobe Systems Incorporated (NASDAQ:ADBE) announced enhancements to Adobe® TagManager, creating a highly flexible privacy solution that helps digital advertisers and publishers give consumers notice and control over how their data is used online. The solution will initially focus on managing third-party cookies used for behavioral advertising, a requirement of the ePrivacy Directive.

At Internet Week New York, Yahoo! (NASDAQ:YHOO), the premier digital media company, announced Genome from Yahoo! (www.genomeplatform.com), an online advertising solution that combines Yahoo! data with interclick’s third party data and advertisers’ first party data along with a premium media footprint to provide marketers with the most complete, custom audience solution in the industry.

Digby, the leader in cross-channel mobile engagement for brands, announced that the Digby Localpoint Mobile Platform was named as the 2012 Mobility Award winner in the “Best of Mobile Marketing - Mobile Marketing Platforms” category by Mobiletrax, as well as a finalist for best in show for “Mobile Marketing & Advertising” at the CTIA’s Emerging Technology Awards for the Enterprise and Vertical Market solutions category. The awards, presented at International CTIA WIRELESS 2012 are highly regarded awards and represent the best in mobile and the industry’s most innovative wireless products and services.

announced that it is launching a suite of social media marketing tools through its new division, Avatar Social Media Agency. These tools will allow its clients an easy and effective solution to add social networks such as Facebook, You Tube and Twitter to their marketing program.

Hipcricket, the one-stop mobile marketing and advertising subsidiary of Augme® Technologies, Inc. (OTCBB: AUGT or “Augme”), today unveiled the newest version of AD SERVE® (“AD SERVE”), Hipcricket’s patented mobile ad server. Now fully integrated with the AD LIFE® (“AD LIFE”) platform, AD SERVE is a self-service tool that empowers marketers to create, manage and optimize their mobile advertising campaigns throughout the customer engagement lifecycle—both pre-and post-click—across all mobile media, including mobile ads, SMS, QR codes, mobile sites, and applications.

Adap.tv today introduced its new App Center for video advertising making the process of managing hundreds of brand advertising technologies as easy as managing one. Built on Adap.tv’s open platform, the App Center is a centralized place for buyers and sellers to discover, implement and manage best-in-breed brand ad technologies for TV and video from inside the Adap.tv console.