Ad Products

PubMatic (http://www.PubMatic.com), the digital media platform company for publishers, today announced PubLink, the enterprise app marketplace for publishers. PubLink is a set of open APIs and pre-packaged integrations that enable publishers to use PubMatic’s strategic selling platform as a single point of integration to access partners and services in real time.

Facebook has a strategy to turn brand content into ads that show up in your mobile news feed, thus tapping into a previously unused ad revenue stream. Facebook’s strategy is similar to Twitter, which announced yesterday that it would be inserting promoted tweets into the timeline on its iPhone and Android apps.

Recent news from the CeBIT 2012 front have firmly put ADmantX (www.admantx.com) on the map of online advertising technologies. ADmantX allows companies to reach their online advertising targets more effectively by providing precise, real-time information about the content of a web page as well as blogs and social networks. Using semantic technology, ADmantX offers an increased visibility of web content and conveys the feelings they transmit to readers.

OpenX Technologies, Inc. (OpenX), one of the world's leading providers of digital advertising technology, announced that it will support the buying and selling of the Interactive Advertising Bureau’s (IAB) new online ad units through OpenX Enterprise, the company’s Software as a Service ad serving product for large publishers, and OpenX Market, a leading Real-Time Bidding (RTB) enabled advertising exchange platform. The new Standard Ad Unit Portfolio will include six new ad units (the “Rising Stars”) and are the first such units to be approved by the IAB since 2003.

RetailMeNot.com, the biggest online coupon site in the United States, today announced it is the first in the deal and discount industry to test a new way to help consumers save money when eating at some of Austin's top food trucks from March 9-13, 2012, during the SXSW Interactive Festival.

GraphEffect, a social marketing software company, announced the launch of GraphEffect 2.0, a product that provides marketers with new software that ties together Paid, Owned and Earned Media on Facebook. The new software enables marketers to integrate their social advertising and conversational marketing initiatives to drive significant results.

[x+1], www.xplusone.com, the leader in digital marketing hub technology, announced the release of [x+1] Origin 3.5, the only Data Management Platform (DMP) with automated real-time decisions for email, SMS, call centers, websites and chat. Origin 3.5 will be available April 9.

Turn introduced new features to its cloud-based Turn Media Platform, which provides marketers with a comprehensive set of tools for the precise execution of advertising campaigns. The Winter 2012 Release includes the industry’s first real-time brand safety controls, new contextual data from best-of-breed vendors, and robust video advertising optimization features.

BLiNQ Media, a Social Engagement AdvertisingSM and technology company that delivers breakthrough Facebook advertising results along with real-time audience insight for agencies and brands, announced today that it has hired veteran sales executive Miles Dennison, as its Chief Revenue Officer, based in New York City to spearhead the company’s sales efforts to Fortune 500 advertisers and agencies, and has tapped the strategic and creative talents of social-media expert David Rollo, as its Chief Strategy Officer.