Ad Products

ADmantX, the next-generation semantic advertising Web service, has been awarded the European Seal of e-Excellence in the Platinum category for its contextual advertising application (http://webservice.admantx.com). The prestigious European and global award honors ICT and digital media companies with an excellent track record in innovative marketing.

Adap.tv, the company that provides a programmatic way to plan, buy, sell and measure television and video advertising, today announced the launch of the Adap.tv Upfront Marketplace, the first media buying platform to automate the way of securing future inventory across multiple screens. The new offering will reduce the amount of time and money spent by media buyers and sellers on managing this once time-consuming process.

MirriAd, the market leader in digital product placement, announces that it has signed a partnership agreement with Bitmama, the digital agency born from Reply’s technological excellence and the creative talent of the Armando Testa Group, to digitally place brand imagery into Italian broadcast and web content.

AOL, Inc. (NYSE: AOL) announced the beta launch of Pictela Enterprise, a technology platform for the design, delivery and management of Premium Format ad units across the Web. Pictela Enterprise gives advertising agencies a clean, simple, guided self-service interface to manage all their clients’ brand assets and efficiently serve them into premium online display ads.

AOL Inc. [NYSE: AOL] announced that the Interactive Advertising Bureau's (IAB) Portrait and Pushdown display advertising formats, winners of the IAB’s 2011 "Rising Stars" competition, are among the new official standard formats. The IAB made the official announcement at its 2012 Annual Leadership Meeting’s Creative Showcase yesterday. The Portrait and Pushdown are part of AOL’s Premium Formats offering, powered by its ad tech company Pictela.

Driving richer brand marketing across smartphones, tablets, and other mobile devices, the Interactive Advertising Bureau (IAB) today unveiled the five winning Mobile Rising Stars ad concepts of its first-ever “Mobile Rising Stars” competition, at the fifth IAB Annual Leadership Meeting “Ecosystem 2.0: Beyond Time and Space” at the Fontainebleau Hotel in Miami Beach. These formats are intended to work across all major mobile platforms and allow mobile ad buys at the same scale and scope as typical online display buys. The contest amassed a pool of over 60 innovative submissions, coming from more than three dozen companies.

YuMe, the operating system for TV 2.0, today announced a first for the video advertising industry: the YuMe Placement Quality Index (PQI), a proprietary algorithm that monitors and identifies the optimal placement of video ads on digital properties. In this age of site list parity, media buyers need a better way to evaluate expected performance for their campaigns. Not all impressions are created equal, and the PQI ensures that campaigns deliver the best possible performance and maximum impression value to align with brand marketing objectives.

MediaMath, the leading digital media-buying platform and services company, today announced MediaMath Open, a partner certification program that offers MediaMath customers the ability to access more than 100 best-of-breed services and partners for media sources, data, ad serving, video, mobile, verification, brand measurement and more – without adding complexity.