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Cox Digital Solutions Launches Smart Select Customization Tool

Innovative Content Targeting Algorithm Uses Social, Audience, and Relevance to Maximize Efficiency NEW YORK CITY – Cox Digital Solutions announced the launch of its industry-leading...

Nobot Inc Announces to Rebrand AdMaker with a New Service Name, mediba ad powered...

TOKYO - mediba, Inc. and Nobot, Inc. will change the service name of AdMaker to "mediba ad powered by AdMaker" from Saturday, October 1,...

Velti Launches 5ML

Award winning innovation for creating rich HTML Ads and mobile Web Sites SAN FRANCISCO – Velti (NASDAQ: VELT), the leading global provider of mobile marketing...

Interview: Andrew Casale (VP Strategy, Casale Media) Explains Premium Ad Exchanges and Ad Quality

Two weeks ago, Casale Media launched casaleX, a premium ad exchange that grants select DSPs and agency trading desks exclusive access to brand-safe inventory. Following the launch, we have spoken to Andrew Casale, VP of Strategy at Casale Media, about how the ad exchange environment is re-shaping these days.

Kontera Launches INTENTclick, a Premier Direct Response In-Text Network

Kontera Expansion Continues with Additional Network SAN FRANCISCO - Kontera, the leading technology company that is maximizing the value of content, introduced INTENTclick, a premier...

Interview: Iggy Fanlo, adBrite President & CEO, Discusses Real-Time Pricing for Ad Exchanges

Two days ago, adBrite announced the launch of their Real-Time Pricing solution that maximizes ad revenue for premium publishers by automatically optimizing the floor price for every page view on their properties. We spoke with Iggy Fanlo, adBrite's President & CEO, about what this launch represents and how RTP can serve both publishers and advertisers.

Joost Media Debuts j-Roll, Its New, Multi-Functional Interactive Pre-Roll Video Product

SANTA MONICA, Calif. - Joost Media, a digital brand solutions company, announced the debut of j-Roll, its advanced, interactive pre-roll video product. This new...

dunnhumbyUSA Partners with TRA to Accelerate Television Advertising Solution

CPG media solution increases ad effectiveness and improves ROI CINCINNATI - dunnhumbyUSA, a global leader in building brand value for consumer goods and retail companies,...

adBrite to Pioneer Real-Time Pricing Solution for Premium Publishers

Initial Floor-Optimizing Tests Show Significant Revenue Growth; Beta Now Open to Select Publishers San Francisco – adBrite®, the largest independent ad exchange, has begun testing...

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