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Glam Media Launches Premium Mobile Advertising Platform for Brand Marketers

New Mobile Solution Allows Marketers to Run Integrated Campaigns across Mobile and Desktop; Advertisers include Lexus and Other Leading Brands SAN FRANCISCO & NEW YORK...

Marin Software Expands Ad Management Platform with YouTube Support

Advertisers and agencies can now manage search, display, social and video ad campaigns all from Marin Software’s innovative and intuitive service SES San Francisco 2011 SAN...

BrightTag Attracts New Funding to Support Growing Roster of Global Enterprise Clients

Nimble platform eases innovation for data-driven online clients including Orbitz, Starcom and Bluefly CHICAGO - BrightTag Inc, an innovative technology platform provider for the digital...

AmeroBiz Unleashes Best-of-Breed Web 2.0 Online Advertising Gateway for US-Based Businesses

Local Businesses tap innovative Internet marketing and leads gen platform that shatters costly constrains of legacy marketing companies plagued by pay-per-click, geographic limitations and...

comScore Announces Availability of AdEffx Campaign Essentials in Canada

Recent AdXpose® Acquisition Enables Truly Comprehensive End-to-End Campaign Validation; AOL Canada Signs as First Publisher Client for comScore’s Powerful Audience Validation Tool TORONTO, Canada –...

Nanigans Closes $3M Series A to Scale Performance-Based Facebook Advertising Platform

Expands Social Analytics and Advertising Leadership Team to Accelerate Product Innovation and Serve Exclusive Partnership with Electronic Arts (EA) BOSTON - Nanigans, Inc., the only...

Evidon Passes 50 Billion Impressions Served, 80 Million Unique Users

Tremendous Growth of Companies utilizing the “Ad Choices” Icon via Evidon Continues as Opt-Out Rates Remain; More than 80 million US internet users served...

Casale Media Offers Advertisers Real-Time Bidding on Premium Online Media Inventory

casaleX Offers Premium Exchange for Publishers to Control and Choose Ad Campaigns; Grants Select DSPs and Agency Trading Desks Exclusive Access to Brand-Safe Inventory NEW...

Interview: Greg Rogers (Co-Founder, CEO Pictela) Explains the IAB Pushdown Ad Format

It's been nearly half a year since the winners of the IAB Rising Star competition have been announced, and Pictela's pushdown ad format was one of them. It looks like the format is a real success and not just an ephemeral wonder, which is why we wanted to find out some more insights right from the source. Below is a Q&A with Greg Rogers (Co-founder and CEO of Pictela), discussing the IAB pushdown format and how it fits into the larger picture.
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