AdoTube’s Format Index Finds That Almost Half of Viewers Will Choose to Watch the...
The Polite Pre-Roll®, which lets viewers choose whether or not to watch an ad, had a View-Through Rate of nearly 45% in Q1
View the...
Dick O’Hare Launches Local Yokel Media, Internet’s First Hyperlocal Online Ad Marketplace
Unique Cartographic Technology Brings Media Buying Efficiency and Scale to Target-Defined Local Service Areas
New York - Digital media industry veteran Dick O’Hare today launches...
GroupM Launches Xaxis – Ad Industry’s Most Comprehensive Audience Buying Solution
New Business Houses World’s Largest Pool of Audience Data; Offers More Consumer Touchpoints Than Any Other in the Industry
NEW YORK - GroupM announced the...
CONTEXTWEB Enhances Inventory Quality Processes to Provide Increased Site Monitoring and Customization
Company selects Trust Metrics to rank inventory and deliver brand quality ad environments based on advertiser value
NEW YORK - CONTEXTWEB Inc., the integrated digital...
comScore Introduces Device Essentials for Measuring Digital Traffic from All Devices
New Capability Offers Insight on Traffic by Device and Connection Type for Operators, OEMs, Publisher and App Developers
LONDON, UK – comScore, Inc. (NASDAQ: SCOR),...
ChoiceStream Launches CRUNCH, Industry’s First Custom Audience Platform
Powered by Real-Time Consumer Intent Behavior and Ad Response
Cambridge, MA - ChoiceStream®, an innovator in online personalized marketing solutions for major brands, launched CRUNCH,...
AOL and the IPG Media Lab Release Groundbreaking Research on the Evolution of Digital...
Eye-Tracking Neuro-Marketing Study Focuses on Dodge, Verizon, and Zappos IAB Portrait Ad Unit Effectiveness
CANNES, France - AOL, Inc. (NYSE: AOL) and the IPG Media...
AOL Announces FOXNews.com, Meredith Corporation, Variety, The Wall Street Journal Digital Network and The...
Publishers Continue to Embrace AOL’s Technology and Innovation in Online Advertising
CANNES, France - AOL (NYSE: AOL) announced that Pictela, a global platform for distributing...
Mediabistro’s SocialTimes Pro Publishes New Research Reports on Facebook Credits and Ad Networks
NEW YORK - Mediabistro.com (a division of WebMediaBrands Inc., Nasdaq: WEBM) announced its two latest Facebook research reports entitled ‘Facebook Credits: Deployment Strategies in...
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