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Emplifi Integrates Snapchat for Improved Analytics and Marketing Measurement

Brands will be able to use Emplifi’s Social Marketing Cloud to measure and manage organic performance on Snapchat NEW YORK -- Emplifi, the leading unified...

Terminus Maximizes Ad Spend for Marketers with Less Than 3% Fraud Rate

Terminus’ leading ad solution expands reach, increases targeting and delivers higher return on ad spend during economic downturn ATLANTA & INDIANAPOLIS -- Terminus, the leading...
Ad Tech Daily

Sourcepoint Announces Launch of Solution to Pinpoint Source of Third-Party Scripts That Pose Privacy...

Vendor Trace flags privacy risks and allows customers to understand how personal data flows through the chain of referral NEW YORK -- Sourcepoint, the data...
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eGrowcery and AdAdapted Team Up To Enhance Shopper Engagement for Retailers and Their Suppliers

Partnership will dramatically expand Retail Media growth opportunities for grocers BLOOMFIELD HILLS, Mich. -- eGrowcery, developer of the leading retail food industry white label eCommerce...
Ad Tech Daily

Yieldmo Expands Patent Portfolio to More Than 20 After Securing Recent Patent on its...

With a further dozen pending, Yieldmo’s patents cover omnichannel creative format technology and machine-learning driven inventory curation and scoring, and highlights the unique value...
Ad Tech Daily

AdsPostX Secures CitrusAd Partnership

AdsPostX, new Post Transaction Competitor to Rokt, Announces Strategic Partnership with Retail Media Powerhouse CitrusAd SEATTLE -- CitrusAd and AdsPostX announced a global retail media partnership...
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Gamut and Waymark Partner to Bring Easy and Affordable CTV Ad Creation to Local...

NEW YORK -- Gamut, the award-winning leader in local CTV advertising, and AI video creation platform Waymark, announced a partnership to expand next-generation local advertising...
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Yahoo Makes Scope3 Carbon Neutral Inventory Available to Advertisers

Integration brings new opportunities for advertisers to buy Scope3 Green Media Products through the Yahoo SSP NEW YORK -- Yahoo announced an integration with Scope3 to offer carbon neutral...

The Trade Desk Announces Galileo, a New Approach for Activating Advertiser Data

Galileo Onboards Advertisers’ First-Party Data into the Industry’s Richest and Most Privacy-Conscious Environment LOS ANGELES -- Global advertising technology leader The Trade Desk today announced...

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