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AdAdapted Names Matthew Kates As Its New Senior Vice President of Marketing

The new role was created to build upon the company’s growth and bolster its marketing innovation strategy ANN ARBOR, Mich. -- AdAdapted, an advertising technology...
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LiveRamp Announces Identity Resolution Solution for AWS Clean Rooms

SAN FRANCISCO -- LiveRamp (NYSE: RAMP) announced the launch of a new partner solution for AWS Clean Rooms by Amazon Web Services (AWS). This solution allows customers...

Marin Software and Yahoo Integration Enhances Programmatic Ad Campaign Buying and Optimization

SAN FRANCISCO -- Marin Software announced a new integration with Yahoo to enable enhanced campaign buying and optimization for advertisers. Through the integration, brands...
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Empowering Publishers with Cutting-Edge Solutions: MonetizeMore Acquires Advanced Ads

MonetizeMore's ad optimization arsenal grows with Advanced Ads acquisition, headed for exponential growth and crossing the $100M ARR mark this year.  Vancouver, BC. - MonetizeMore,...
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First Data LTD Presents Transactional Data Processing  Software at GITEX Global 2022

GITEX Global 2022 will be held in Dubai from October 10 to 14. The event will feature all the major technological developments from the...
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Waymark Launches Scalable Machine Learning Platform to Accelerate Video Creation for TV and OTT

Waymark makes high quality commercials accessible and easily scalable, allowing media companies and agencies to meet the needs of the changing media landscape. Waymark, a...
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Quantcast Launches Brand Advertising Solutions to Maximize the Impact of Every Marketing Dollar

Integrated omnichannel planning and activation meets real-time brand measurement and optimization SAN FRANCISCO -- Quantcast, a global advertising technology company, announced the launch of a...
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Sourcepoint and MediaMath Announce First-of-its-kind Partnership to Provide ‘Privacy-Safe’ Inventory Segments

The integration offers advertisers the ability to target segments that align with the highest privacy standards NEW YORK & LONDON -- Sourcepoint, the data privacy software...
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Walmart and Roku Debut First-of-its-Kind Partnership to Bring Commerce to TV Ads

World’s largest retailer and America’s #1 TV streaming platform team up to create the simplest checkout experience on TV BENTONVILLE, Ark. & SAN JOSE, Calif. -...

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