Cxense Completes Maxifier Acquisition, Expands Product Offering
The insight and personalization experts expand offering to advertising and publishing industry
Oslo, Norway – After announcing its intent to acquire the ad optimization leader...
Komoona’s Yield Optimization ‘RTB Router’ Helps Publishers to Better Monetize their Content in a...
Integrated with all major Supply-Side Platforms and Exchanges, Komoona’s fully automated publisher-side technology applies machine learning to understand and react to the behavior and...
Ooyala Strengthens Video Analytics Leadership with Ooyala IQ, Built to Drive Revenue with a...
With real-time multidimensional analysis across devices, geographies, players and traffic sources, Ooyala’s newest analytics engine helps drive increased revenue and engagement
London, UK — Ooyala,...
Rubicon Project to Acquire Chango – Will Bring Access to an Additional $35 Billion...
Acquisition of Canada’s “Fastest-Growing Technology Company” To Accelerate Buyer Business By More Than One Year; Expand Future Offerings to include Keyword, Contextual Targeting, Retargeting,...
PubMatic Debuts Native Advertising as it Expands its Programmatic Platform for Publishers
Mobile World Congress 2015
BARCELONA, Spain - PubMatic announced the availability of programmatic native advertising as part of its One Platform for publishers. This standards-based...
Rubicon Project Releases First “Consumer Pulse” Assessing Multi-Billion Dollar Real-Time Marketing Opportunity for Valentine’s...
Nationwide Consumer Survey Identifies Significant Opportunities for Advertisers with 89% of Shoppers Waiting Until Final Days to Make Purchases and Nearly Half of High-Spending...
Improve Digital Appoints New Head of Demand & Partnerships UK
London - Improve Digital, Europe’s leading real-time advertising technology provider for premium publishers, has hired Przemek Kalwa to join its expanding UK team.
Kalwa joins...
Marimedia Opens New York Office
Global expansion with opening of office in New York
Melissa Dickman appointed as Regional Vice President of Sales to promote services to ad agencies and...
Rubicon Project Recognized as Premier Technology Company for Reach, Inventory Quality and Transparency
Rubicon Project Retains Top Ranking on Pixalate Global Seller Trust Index, Receives Top Ranks From Quantcast for Global Reach and is Joining comScore’s Industry...
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