Ad Revenue Optimization

The insight and personalization experts expand offering to advertising and publishing industry Oslo, Norway – After announcing its intent to acquire the ad optimization leader...

Integrated with all major Supply-Side Platforms and Exchanges, Komoona’s fully automated publisher-side technology applies machine learning to understand and react to the behavior and...

With real-time multidimensional analysis across devices, geographies, players and traffic sources, Ooyala’s newest analytics engine helps drive increased revenue and engagement London, UK — Ooyala,...

Acquisition of Canada’s “Fastest-Growing Technology Company” To Accelerate Buyer Business By More Than One Year; Expand Future Offerings to include Keyword, Contextual Targeting, Retargeting,...

Mobile World Congress 2015 BARCELONA, Spain - PubMatic announced the availability of programmatic native advertising as part of its One Platform for publishers. This standards-based...

Nationwide Consumer Survey Identifies Significant Opportunities for Advertisers with 89% of Shoppers Waiting Until Final Days to Make Purchases and Nearly Half of High-Spending...

London - Improve Digital, Europe’s leading real-time advertising technology provider for premium publishers, has hired Przemek Kalwa to join its expanding UK team. Kalwa joins...

Global expansion with opening of office in New York Melissa Dickman appointed as Regional Vice President of Sales to promote services to ad agencies and...

Rubicon Project Retains Top Ranking on Pixalate Global Seller Trust Index, Receives Top Ranks From Quantcast for Global Reach and is Joining comScore’s Industry...