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ROI Measurement

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Overlay.TV Announces GA of Interactive Online Video Platform with New Monetization System

Glam Media Launches Glam Applications Network with More Than 50 Charter Widget and Application Developers and Media Companies

WPP and Omniture Launch Partnership to Improve Marketing ROI

Clickable Integrates Emerging Google Ad Formats into Newest Version of its Search-Advertising Management Solution

VivaKi Increases Net Reach of Moving Image Campaigns with X-Cross for PayPal by 38,8%

Dusseldorf – The change of media usage habits forces advertisers to rethink. While the desired target group was previously easily addressed through TV ads,...

TVSquared ADeffect Unlocks TV’s Longer-Term Impact

Instantly Understand TV’s Total Value and ROI EDINBURGH, Scotland & NEW YORK -- The impact of TV spots extends far beyond the minutes and hours...

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