ROI Measurement

First-of-its-Kind Offering Bridges Best of Web Analytics and Email Marketing for Fully Integrated Approach to Optimizing Marketing Campaigns DURHAM, N.C. & RAMAT GAN, Israel -...

Solution Uses IRI's National Consumer Network Panel and will be Integrated into comScore's AdEffxTM Digital Advertising Effectiveness Platform RESTON, VA - comScore (NASDAQ: SCOR), a...

Advertising.com Ad Desk Beta Opens Access for Advertising Agencies and Advertisers NEW YORK - AOL Inc. (NYSE:AOL) launched a beta version of Advertising.com Ad Desk,...

Eyeblaster data reveals video advertising outperforms next to editorial content, while lagging in social environments New York, New York — Eyeblaster, the leading independent provider...

Combined Efforts to Meet Growing Demand for Measuring ROI in Social Media Marketing REDWOOD CITY, Calif. - Biz360 Inc., the leading provider of media and...

“BuzzPlanner” helps advertisers instantly improve brand metrics and ROI at scale, leveraging online conversations with custom, rich and standard media placements Enhanced input – system...

Partnership with OptiMine Enables Search Marketers to Significantly Increase Paid Search Performance SAN JOSE, Calif. - Adobe Systems Incorporated (NASDAQ:ADBE) today announced that Adobe® SearchCenter+,...

AdXpose’s Campaign Verification and Optimization Technology Helped MediaCom Optimize Display Ad Campaign for Leading Consumer Electronics Client SEATTLE – Mpire, the market-leading advertising verification and...