Contactology and ClickTale Integrate Post-Click Analytics with Email Marketing
First-of-its-Kind Offering Bridges Best of Web Analytics and Email Marketing for Fully Integrated Approach to Optimizing Marketing Campaigns
DURHAM, N.C. & RAMAT GAN, Israel -...
comScore Announces New Service with IRI to Measure Impact of Online Advertising Campaigns on...
Solution Uses IRI's National Consumer Network Panel and will be Integrated into comScore's AdEffxTM Digital Advertising Effectiveness Platform
RESTON, VA - comScore (NASDAQ: SCOR), a...
AOL Launches Advertising.com Ad Desk Beta: Advertising.com’s Open-Access Platform
Advertising.com Ad Desk Beta Opens Access for Advertising Agencies and Advertisers
NEW YORK - AOL Inc. (NYSE:AOL) launched a beta version of Advertising.com Ad Desk,...
New Study Shows What Works for Online Video Advertising
Eyeblaster data reveals video advertising outperforms next to editorial content, while lagging in social environments
New York, New York — Eyeblaster, the leading independent provider...
Biz360 and Chess Media Group Partner to Drive ROI in Social Media
Combined Efforts to Meet Growing Demand for Measuring ROI in Social Media Marketing
REDWOOD CITY, Calif. - Biz360 Inc., the leading provider of media and...
WebMetro Showcases Direct Marketing Success with Facebook Advertising
WebMetro, a top search marketing agency, shows real-world examples of how expertise in search marketing can catapult Facebook advertising into a major contributor of online sales.
BuzzLogic Upgrades Its Conversational Media Planner with Improved Analysis, Insights and Scale
“BuzzPlanner” helps advertisers instantly improve brand metrics and ROI at scale, leveraging online conversations with custom, rich and standard media placements
Enhanced input – system...
Adobe SearchCenter+ Adds Keyword Performance Predictive Analytics
Partnership with OptiMine Enables Search Marketers to Significantly Increase Paid Search Performance
SAN JOSE, Calif. - Adobe Systems Incorporated (NASDAQ:ADBE) today announced that Adobe® SearchCenter+,...
MediaCom Selects Mpire’s AdXpose Solution to Help Improve Performance Ads
AdXpose’s Campaign Verification and Optimization Technology Helped MediaCom Optimize Display Ad Campaign for Leading Consumer Electronics Client
SEATTLE – Mpire, the market-leading advertising verification and...
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