ROI Measurement

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, and Pretarget, the intent targeting company, today released results of an online advertising study which found that ad viewability and hover time are more strongly correlated with conversions (defined as purchases and requests for information) than clicks or total impressions.

There’s no denying that brand marketing and online advertising are converging…and at a rapid pace. Now, brand marketers have a money-back guarantee that their digital brand dollars will produce return. ValueClick Media, a division of ValueClick, Inc. (NASDAQ: VCLK), today announced the launch of the 20/20 Brand Guarantee, the company’s promise to deliver on a marketer’s brand lift objectives, or their money back.

Facebook Paid Advertising Generated 130 Percent Uplift in Purchase Behaviour on Asos.com in 4-Week Period Following Campaign Exposure London, UK - comScore, Inc. (NASDAQ: SCOR), a...

WebMetro, a top search marketing agency, shows real-world examples of how expertise in search marketing can catapult Facebook advertising into a major contributor of online sales.

Trupath removes ad performance volatility resulting from the use of multiple browsers, cookie blocking, deletion and more Westminster, CO  - Trueffect , the leading First-Party Media and Measurement...

Partnership to increase the impact of social advertising campaigns SAN FRANCISCO - The ExactTarget Marketing Cloud from salesforce.com (NYSE:CRM) announced a new partnership with Datalogix,...

New York – Criteo (NASDAQ: CRTO), the performance advertising technology company, today named Eric Eichmann as President and Chief Operating Officer (COO). Eichmann (47), previously COO,...

Alliance Enables Retailers to Maximize Campaign Success by Reaching Consumers in the Right Place, at the Right Time LIVONIA, Mich. & MOUNTAIN VIEW, Calif. -...