ROI Measurement

Demand for its multi-channel platform combining website, landing page and digital media optimization continues among marketers and agencies NEW YORK - , online targeting platform...

Ground-Breaking Methodology for Measuring Digital Advertising Effectiveness Innovative Model-Based Approach Uses Validated Marketing Mix Modeling Methods, Eliminates Need for Control Group Impressions, Improves Accuracy and...

Companies Launch Partnership to Improve Television Advertising ROI NEW YORK - Ace Metrix, a leading provider of real time television advertising analytics, is pleased to...

Tool enables advertisers to optimize media spend based on weighted beacons and transactional data Redwood City, CA. - Turn Inc., the industry’s only end-to-end platform...

BlueKai Intent Data Running on Rocket Fuel Drives Efficiency, Action and Engagement for Major Brands REDWOOD SHORES, CA - Rocket Fuel Inc., the company bringing...

Axe Deodorant and Tetra Pak use “Social Mushroom” approach to drive awareness in key demographics, demonstrate ROI- CHICAGO - JB Chicago, a Chicago-based integrated marketing...

Yield Web Marketing Suite and Marchex Call Analytics Enable Advertisers to Optimize for Telephone Conversions SAN MATEO, Calif. - Yield Software, a leading provider of...

LONDON - The Fournaise Marketing Group, one of the global leaders in all-media marketing effectiveness tracking to maximise customer acquisition, analysed that 75% of...

Latest Investment Will Enable Expansion of ’s Digital Marketing Hub That Empowers Marketers and Agencies to Reach Customers and Prospects across All Digital Touchpoints NEW...